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Posts Tagged ‘new business’
First Three Steps To Becoming A Web Entrepreneur
Written by Matthew Stone
Friday, 25 June 2010 16:13
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Recessionary times inspire many workers to attempt their own new business. The internet attracts many of these to begin internet businesses due to the ability to reach millions of potential customers electronically. Still, without answers to a few serious and ‘up front’ questions, many of these ventures will end in failure.

During recessionary times, many new businesses arise as the result of talented workers losing their jobs. Many may have been investigating a new business concept prior to being laid off, but the viability of the business idea requires research no matter what the circumstances. This research can involve an investment of time and money in itself. In all, there appear to be three central evaluation or points that each prospective entrepreneur should investigate before committing resources to the idea. And absent a brutally honest evaluation, the operator could be facing serious disappointment.

Failing is easy. Success comes from intense effort, a decent idea and a fair amount of good fortune. Reducing the risk of business failure can be achieved by exhaustively researching a business idea or concept and establishing a detailed plan. Executing that plan however, requires a superb level of passion for the idea, the business and the industry. So before jumping into the shark-infested waters surrounding a new business start-up, the prospective entrepreneur must have ready answers to three fundamental questions: What can you do better than anyone else? (And do you enjoy doing it) Can you make a clear ROI case for potential customers? Can you make a clear ROI case for yourself?

Honest and positive responses to each question indicates that the idea or concept is worthy of future exploration. Ambiguous answers indicate that the prospective operator should exercise caution.

What You Can Do Better than Anyone Else? Being an expert in your field certainly helps delivering your product or service. However, one doesn’t necessarily need to be the best at the start up point. Still, a potential entrepreneur must have as a clear objective to be the best, at least locally, at what he/she does. And since most successful business start ups require long days, evenings and weekends, the job better be fun. If not, it might be advantageous to look elsewhere for opportunity.

Dominating a given market space is very important in earning new revenue and market share. However, the level of passion for the business is essential if the venture is to be successful.

Clear ROI for Customers This seems obvious, but many start ups open business under the belief that a better product or service will sell itself – especially over the internet. Without establishing why a customer could earn more income or save significant money by working with your organization, potential customers may not be motivated enough to even take a look at what you offer. In other words, there must be a clear and obvious value proposition communicated to each prospective client or customer. Without such an advantage, the start-up may never be able to pry enough business away from competitors or convince customers to change in a way favorable to the new business.

Clear ROI for the Ownership Surprisingly, many new business operators overlook planning for their own profitability. Recessionary times create anxieties that can cloud a prospective entrepreneur’s judgment. Anxiousness to start the business also can cause an entrepreneur to ignore profit planning. Beginning a business means long hours and weekends, so without appropriate compensation, an entrepreneur will lose ambition for the enterprise. Projections that are overly optimistic can also have the same impact when the sales don’t materialize. Unrealistic expectations or improper ownership compensation can also make the risk of business failure rise.

Understanding these three essentials and having positive responses to each may indicate that further research is warranted. Without extensive passion for the work and clear, logical value propositions for the customer and the business operator and investors, the venture might never become successful. Difficult economic times occasionally drive talented workers to make poor decisions out of desperation. A brutally honest evaluation of these three initial questions is a good first step.

Author Matthew Stone provides small business and Low Cost SEO consulting to organizations across the country. For assistance in exploring a new business or in using the world wide web to generate additional sales, visit the SEO Consultants Denver home page. For more information about using the world wide web to generate more sales and revenue, visit today.

 
Three Low Cost SEO Strategies
Written by Matthew Stone
Sunday, 04 April 2010 15:21
No Comments

What does Search Engine Optimization cost? SEO can indeed be accomplished fairly inexpensively, depending on timeline expectations and what resources the site owner is willing to commit to the effort. Of course large companies pay a great deal to have their web pages placed highly on the search engine results pages, but there are Low Cost SEO options available for small and local businesses. These options offer a unique opportunity for companies of all sizes to compete for new business with major organizations.

An organization’s website need not be fancy, contain expensive flash elements or even be visually extravagant to compete for sales. Of course SEO Consultants can turn most pages into income producers, but these can charge thousands for each month of service. There are three simple strategies though, if enacted by the website owner, can greatly reduce the costs associated with optimizing the company web page.

Businesses of all types can use these methods. Local organizations such as Denver Graphic Designers, financial consultants such as “Water Utility Consultants” and even SEO Consultants in Denver can use these methods to lower SEO costs and still compete for new business on the internet using their company’s web site.

The three key elements for Low Cost SEO include: Page Optimization Area Localization Product Specialization

Optimization: Commonly referred to as “on-page” optimization, this strategy simply involves selecting descriptive terms or phrases – called keyword phrases – and incorporating them into the page title, headlines and text within the page. If possible these keyword phrases should be included in the website URL as well. Keyword selection is also dependent on the localization and specialization phases as well.

Localization: An essential element for small businesses that are competing with larger organizations, localization calls for the inclusion of a geographic search term or identifier. This identifying phrase is usually the city or regional name in which the product or service is primarily offered. Going ‘head to head’ with major corporations such as Toshiba or Citibank is possible if companies narrow their area of focus down to a city or local area. Using the Toshiba example, optimizing the web page on a term like “laptop computers” probably won’t allow the company to compete for placement on the search engines. However, a search term like “laptop computers in Atlanta” will probably work better. As most major companies do not compete well on a local level, smaller enterprises should make use of a geographic identifier within their keyword string.

Specialization: Including a descriptive term such as ‘low cost’ or ‘long lasting’ would further narrow the description of the company product offering and position it better to be returned on a search matching these criteria. Again, large companies tend to compete poorly based on product or service specializations, leaving this opportunity open to the local enterprise.

Putting localization and specialization efforts together can further define your page in such a way that the search engines will understand exactly what your page is about and where to appropriately display it as a search result. Keyword phrases such as “low cost computers” certainly describes a store selling computers at a discount. However by adding in the geographic term – in this case “low cost computers in Dayton” the keyword phrase describes the company’s business, a feature (low cost) and where the product or service is available.

Putting these strategies into action can require a big investment of time though. And most entrepreneurs have far too little time to do their existing work. Consultants can help for a fee of course, but by understanding the first few elements of SEO, the business owner may be able to provide some of the research and guidance to lower his costs prior to engaging the consultant. Consultants are also useful for coaching members of the organization in subsequent tasks like link building to keep the page optimized over time.

Marketing or selling via the internet has grown into a very useful and powerful revenue generation model because customers engaged in a purchasing decision will frequently utilize the internet search engines to provide information to the buying decision. Companies that optimize their pages and use other SEO strategies can reach these potential clients just as the customer is collecting data to help him make an informed purchase. SEO strategies also allow smaller enterprises to win new business over larger competitors.

Matthew Stone, operator of SEO Consultants in Denver, provides reasonably priced SEO assistance to small and mid range businesses across the country to help increase revenues, increase sales and identify new revenue streams.

 
Two Key Inclusions for a New Business Web Page
Written by Matthew Stone
Thursday, 01 April 2010 17:20
No Comments

Managing sales, finance and production are all challenges to a start up enterprise. New company operators rarely bring a complete package of experience to their new management role – especially in the area of managing the sales effort. Accordingly, many good, small business enterprises struggle to develop good prospecting and sales systems.

A major ally in prospecting for new clients has emerged though, as the internet allows even small companies to reach large numbers of prospective clients. In fact, many successful small businesses have enjoyed an increased revenue stream resulting from use of the internet in their overall market strategy.

But what exactly is the role of the internet in making sales? The craft of ‘selling’ usually depends upon establishing a business relationship that provides value to all participants in the transaction. Most of this interaction is of course personal in nature – especially for bigger ticket sales items.

Global companies pour huge sums into website development and internet research. The value to these companies is clear – a highly focused web page can yield increased revenue. Social networking, ordering on line and other (Software as a Service or SaaS) business models all provide testimony as to the ability of small enterprises to use the internet to support their sales efforts and build a customer base.

For new and start up businesses, the web page is essential in reaching out to new clients and customers. The web page is available 24 hours per day, seven days per week and if designed properly, delivers useful information and value propositions to potential clients. Companies of all sizes can utilize a web page then to attract new business.

nvesting in an on line web sales or marketing initiative can be a difficult decision. Marketing and sales projects cost real dollars and there is no guarantee of a specific outcome or result. Still, a new entity’s presence on the internet can be a huge support to a start up enterprise by attracting readers, distributing useful and valuable information to customers looking for data as part of their purchase process.

Attracting customers using a web page or blog then has two fairly simple requirements. Web pages for new enterprises should include both a: Specific call to action Clear “Value Proposition”

Call To Action – Sales managers worldwide continually exhort their troops to “ask for the sale!” Asking for the sale is the call to action that organizations request of those they are dealing with. With a web page however, actually asking for the sale may be inappropriate if the reader has just clicked onto the site. Asking the reader for a more risk-free response – such as providing her/his contact information is usually more effective.

A web page is useful for building brand image, product and service awareness and generating interest. The web page in some instances can close a sale, but the page is far more useful for building up a network of interested potential customers. New enterprise web pages that focus on generating this network can find themselves in possession of a highly valuable email list when it comes time to start actively selling.

Value Proposition – What can the user expect should he or she purchase the product or service? What are the potential financial impacts for the client? These questions must be answered and compiled into a clear statement of value that the prospective customer will realize by purchasing the product or service. Bold statements such as “save up to 30% on travel costs by ” not only capture attention, but establish an expectation of value. Without a reasonable expectation of value, consumers have no reason to seriously consider your product or service.

Accomplishing these two message objectives can greatly improve the amount of revenue the small business can generate. The website is an effective communication tool that can reach out to potential clients as well as compete with large companies to deliver valuable goods and services.

SEO Consultants in Denver help business enterprises of all sizes attract new customers via the internet by increasing web traffic and tuning readers into customers.