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Posts Tagged ‘opinions’
Discover The 4 P’s of Internet Marketing Mix

Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/services online. Organization now needs online strategies to attract and retain customers. The e-marketing mix considers the elements of presenting the marketing mix online.

Online, this immediate tangibility disappears. But, is that a disadvantage? E-commerce sales are increasing at extremely high rates. Why? What does buying products online offer over one to one sales? Firstly there are clear online facts about the product you are purchasing. The buyer knows immediately about product features, the facts, not sales persons assumptions. Electrical store offers clear information on products and their specification, consumers know what they get if not there is a customer service number where they can find out more. The buying process is also customized for returning visitors, making repeat purchases easier. Organizations can also offer immediately ancillary products along with the main purchase. As mentioned in marketing mix section, pricing is always difficult to do and must take into account many considerations.

Traditionally pricing was about finding about your costs, discovering how much consumers are willing to pay, taking account competition pricing then setting your price. The internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared for complete online stores, placing price pressures on traditional retailers. The internet gives consumers the power to shop around for the best deal at a click of a button. Such easy access to information helps to maintain prices within the online world.

E-pricing can also easily reward loyal customers. Technology allows repeat visitors to be tracked, easily allowing loyalty incentives to be targeted towards them. Payment is also easy online credit cards use allows for easy payments. One of the biggest changes to the marketing mix is online purchasing. Consumers can purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to insure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy.

Online location can refer to where links are placed on other websites. Promoting products and service online is concerned with a number of issues. Having a recognizable domain name is first stage towards e-promotion. Most organizations today have some form of webpage used in most if not all advertisements. Placing banner advertisements on other web pages is a common form of e-promotion. Banner ads must be placed where potential customers browse. Web public relations are another approach to promoting online. News worthy stories based on product or service launches can be placed on the company’s webpage, or WPR articles sent to review sites for consumers to read. Hopefully this form of online promotion will pull the consumer in. Direct email is a popular and common form of e-promotions, although slowly becoming the most hated my many consumers. Organizations can send e-leaflets to hundreds and thousands of respondents, hoping a small percentage will reply.

To summaries e-promotion includes: Banner promotion, Web public relations (WPR), E-leaflets and having a domain name. The e-marketing mix must work together and support each other if the company is to have a successful online marketing strategy.

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4 Ways To Harness Opportunity Marketing On The Internet

The advent of the Internet and its other components has enhanced the marketing opportunities also set the new targets for the marketers. This may be changing the definition, meaning, understanding and practice of PR because cyberspace is not physical, geometric or geographic. Time and space no longer limit the amount of information and audience size.

PR audience is becoming more diverse in an increasingly integrated global economy, with the attendant cultural barriers. Among others, Internet is enhancing interactivity, PR feedback and evaluation, and virtual story telling. It is extending PR outreach programs, though in a more depersonalized and transitory environment. The new medium is providing enhanced information delivery systems, not available just few years ago.

A new societal communication culture has emerged because the new information technology is providing all with the easy access to vehicles of mass communication, which historically belonged to just few institutions. This contemporary social reality discourages PR practitioners to adopt the one-way communication model. Modern information technology is creating a new corporate communication landscape. It is affecting communication channels, corporate audience identification, mode and methods of communication, message content and form, communication feedback and corporate personae. It is impacting shared meaning of message, information packaging, strategic information management and corporate identity.

There is also the need to carefully investigate how corporations can now manage public issues, advocacy role and reaction to emerging and sustained crises. There is an emerging power sharing. Publics now have ready access to the mass media to tell their story from their own perspective and complain vehemently if necessary. The meaning and definition of literacy in the New Information Age may have to be carefully reviewed.

Audience literacy has always been very important in segmenting and understanding a public. Traditionally, description of marketing opportunities in the consumer market is that products were sold face to face and physically in the point of market. But now the marketing opportunities are different in the digital world. There are now much more marketing opportunities in the digital world for the organizations. The organizations have the opportunity to reach through internet to the every person at a very low cost.

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Revealed: The Impact and Issues Of Internet Marketing

Whatever strategy is adopted with respect to technology and marketing, skill development should be an immediate concern because of the long gestation period for investments in human resources. The emerging trend points towards a shift from the mass production of standard products, using narrowly-skilled workers, towards more specialized products using a broadly skilled workforce and universal, multi-purpose machines.

Skills and know-how not only have to be improved, but are also required in areas which transcend a traditional industrial framework, because managerial and marketing expertise are increasing in importance. Hence, in establishing training programmes and institutions, both the short and long-term skill requirements of the textile/garment sectors have to be considered. Moreover, the long-term trend for the textile and garments industries to diminish in importance as providers of employment for women, to be replaced by high-tech industries and the services sector, has to be offset by forward looking strategies for industrial human resources development.

As producers are not likely to invest in what appears as a high risk proposition in the present business environment, governments will have to assume the role of initiator, coordinator, and cost-sharing partner of R&D and training schemes. This is of crucial importance in the development of the relevant skills and know-how, as proved by the experience. At the same time, the experience of these countries shows that the business community – for its own good – should take an interest and participate in the design and execution of human resource development measures.

Fairly advanced technologies are beginning to make an impact on the large-scale textile industry. How marketing influences children and youth is the focus of the Food Marketing to Children and Youth: Threat or Opportunity? the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets and diet-related health of children and youth. Current food and beverage marketing practices puts children’s long-term health at risk. If children and youth are to develop eating habits that help them avoid early onset of diet-related chronic diseases, they have to reduce their intake of high-calorie, low-nutrient snacks, fast foods, and sweetened drinks, which make up a high proportion of the products marketed to them.

Recommendations for different segments of society to guide the development of effective marketing and advertising strategies those promote healthier foods, beverages, and meal options to children and youth. Recommendations are provided for the food beverage, and restaurant industries; food retailers and trade associations; the entertainment industry and the media; parents and caregivers; schools; and the government.

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