by Greg Thomas
If I owned a web site web with a address like clickhere.com I would be raking in the traffic… Don’t worry – I have already searched on GoDaddy and it, and all of its derivatives, have already been snapped up.
Now perchance you can start to see how imperative the correct and frequent use of Anchor Tags is so imperative to your economic success as an article publisher.
Your website will become recognized by the consistencies of Anchor Tags pointing to it. In my case, I am using ‘Articles for Profit’ as my anchor tag. (Hover your cursor over the Anchor Tag, and see what the link is).
Anchor Tags or Text refers to the word or expression that you can put anywhere in your article, or your resource box, in the hyperlinks pointing to your internet site or from one web page of your online site to a different one.
If you just put ‘Click Here’ to go to your website, with the address of your target internet site as the actual link, then neither human readers, or web robots, have any clue as to where you are directing them, until you click on the link. However, the ‘anchor tag’ CLICK HERE has now been connected with your hyperlink. Great for you if you owned a website called “clickhere.com” (see how many times in this paragraph I wasted the chance with my hyperlink).
Search Engines bestow more meaning to words or phrases in the outside links to your internet site clearly to decide the material of your internet page. Anchor tags or text will offer the Search Engine and the personal reader more thoughts and more information about the theme of the landing web page. A meaningful keyword or keywords are so much more help.
So you could see now why Search Engines will utilize the anchor text to help rank affiliate pages for these key words or phrases, rather than the non-sense phrase ‘Click Here’.
Search Engines give substantial emphasis to the anchor text on your web pages. For that reason, you actually must optimize your web pages you use as anchor text to get even better rankings for precise keywords.
Now, it is possible to ‘guild the lily’ with anchor tags, which may offset all of your hard work. Here are a few pointers you should bear in mind:-
Anchor text is used to give a good and apparent description of your web site (good relevant material for the customer). Google will calculate the quality of the link and to recognize if your links are natural or artificial. Utilize your keyword exploration tools to decide on your basic list of keywords. Don’t always use the same anchor tag. For instance, if your web site is all about getting out of debt, don’t use just one anchor tag, say ‘get out of debt’.
Use a number of interchangeable phrases that will fit naturally into your article, but mean the same, i.e. ‘escape the debt burden’, ‘reduce your debts effectively’, et… (I create no bones about the fact that the hyperlinks used in these last four Anchor Tags do actually point to one of my many Adsense-generating web sites, however this could only be seen on my ‘live’ version of this article.).
At the moment you know what Anchor Tags are all about, look at what your competitor’s anchor text, and know why they are utilizing certain keywords and terms is one of the top ways to get anchor text associated to your business and to your internet pages. I would recommend that you look at products such as SEO Elite software where you can view anchor text utilized by your competitors.
Set up anchor text links to aim to your interior online pages utilizing diverse keywords and diverse anchor text. The goal is to get more links and to help your interior web pages to rank well as well as your key page. Of course, if you could work in some ‘Latent Semantic Index’ keywords as Anchor Tags, you can get a double bonus from Google.
This is such an imperative part of lucrative article publishing; please make sure you carry out your own additional research into this topic. Believe me; you will be overjoyed by the results.
