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Posts Tagged ‘research’
How To Take Advantage Of Twitter Analytics
Written by Gaz Battersby
Monday, 24 May 2010 12:46
No Comments

When a business want to understand the masses of data within twitter they first need to understand the tweet curve and the power of filtering and storing the users tweets and be able to think past everyday tweets such as I just ate my Chinese takeaway dinner it was awful or I have just seen a red plane and understand the power of this analytical twitter data. For example a brand may want to collect all data about red planes on an ongoing basis and filter the results in order to understand them for market research.

Due to the rise in the uptake of the social media micro blogging site twitter they process thousands upon thousands of tweets every minute of every day which make for some very interesting analytics. To delve into the data you need to understand the tweet curve and be able to think past everyday tweets such as I just ate my chicken dinner it was nice or I have just seen a blue car and understand the power of this analytical twitter data.

The right and only way to use twitter analytics and the tweet curve is to assign your key words and phases and then store the data from the time of search on an ongoing permanent basis, businesses will need to set up keywords and variations of these keywords to track correctly and in order to segment the tweets or twitter analytic data will need a high degree of custom filtering. With this in mind it makes perfect sense to employ a expert or to simply contact a digital agency with the relevant experience.

To stay ahead of the competition businesses must understand that to get the most out of the tweet curve and the twitter analytics must learn to fully understands the tweet curve and the harvesting of twitter analytics. The data held in twitter after one hour is equivalent to spending 3 weeks doing market research.

In order to get the right results from the tweet curve and the twitter analytics business and corporations across the globe will have to either outsource to a leading digital agency or employ a research team and tech team to deploy a custom and expensive solution to fully understand the tweet curve and the harvesting of twitter analytics.

When you have realised the potential that twitter analytics can provide your business or brand speak to sense the UK’s leading twitter case study experts who will guide you the rest of the way

 
How to Write Objective Poll Questions by means of Intense Brainstorming Sessions
Written by Rashelle Colsinger
Wednesday, 01 July 2009 03:41
1 Comment
by Rashelle Colsinger

Brainstorming sessions. They’re the best thing going for getting ideas on the table fast, but they’re difficult. Is it an art or a science? Yes, both. And when you brainstorm for poll question ideas, brainstorming sessions take on a very different dimension.

Learning to brainstorm itself is easy to do. It may burden your cognitive abilities to the maximum, but usually the sessions are short, sweet, and targeted.

The two main ingredients in brainstorming is focus and concentration. You keep all ideas; you reject none. You tape the session or you write everything down.

To emphasize, you never reject an idea (initially) because it’s a bad idea or undoable. That comes later. The idea is to increase the positive flow of information.

Sessions last from five or ten minutes to a full week (the website Twitter was formed out of a brainstorming session that lasted an entire day). Your sessions should be intense and focused. But those five or ten minute sessions should be very productive.

To get the most out of a brainstorming session, it helps to create an open environment, one that is free of clutter and chaos. Groups of three to seven brainstormers are ideal. Keeping the group small helps to keep the focus clearer.

Now you throw in the idea of brainstorming for poll questions. You may not have the luxury of having three to seven in your brainstorming group. It may be just you! That’s quite alright.

Make certain you keep the sessions short and focused. Give detailed instructions to the participants so they know what’s expected of them. Five to ten minutes at a shot will generate a lot of good ideas. Next, Choose an overall category: sports, current news, religion, politics, that sort of thing. You may want to narrow your focus even more: for religion, choose a denomination. For sports, narrow it down to one sport, for current news or politics, choose a current international situation. You get the idea.

Now you’re ready to associate, brain dump, and record. Here’s how such a poll question brainstorming session could go: Sports leads to baseball, which leads to a steroids, which leads to a big name who’s admitted to taking steroids. From there you’ll need to determine if there’s anything in the sporting news section about steroids or the big names in Baseball. Then you carefully craft a question that talks about steroids and the big names taking them.

As you do this, it becomes easier. Don’t take shortcuts with this process. You may uncover several questions that you can use.

About the Author:
Rashelle Colsinger is a talented technical writer. Visit two of her websites: A Daily Poll and A Weekly Poll.