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Posts Tagged ‘selling software online’
DLGuard Review – Download Sales Management For Automating An Ebook Business

This DLGuard review focuses on using this shopping cart software for effectively handling the sales and distribution of digital ebooks. While the product is not restricted to PDF files (it handles anything that can be downloaded over the web) it is particularly suited to running any fledgling ebook business.

Back in 2008 I was writing ebooks and looking for an independent way of selling ebooks online. From my experience, using the large online sites results in the loss of control over the products marketing and a lost opportunity to capture customer data at the point of sale (essential for cross-selling and mailing lists). So I tried DLGuard.

DLGuard installs onto most web servers and immediately provides the shopping cart pages and back end business logic for dealing with payment processors. Initializing your product inventory is a trivial task to specify download folders and meta-data for the ebooks (names, author, copyright, promotional coupons, etc.).

The sole task that may take some time is the optional activity of customizing the checkout pages to blend in with your site. This could be outsourced (the code is scripted with the flexibility to do this) or you could just stick with the defaults.

Where DLGuard really begins to power your ebook business is after a sale is made (and the software has processed the payment with Paypal/Clickbank/etc). It auto-replies to the customer with an email containing the download link to their purchase.

Securing this download link is critical to protecting your intellectual property by unscrupulous people sharing the link. DLGuard can be configured to limit the download attempts and set a validity period for the link which will halt a lot of lost sales for your business.

So once the page customization is complete, inventory established and hooks to the cart added to your site there is very little maintenance required with DLGuard. If someone requests a refund then it is a simple task to query the products tracking data and reimburse the customer.

If your site is getting sufficient traffic then it is worth selling from your own website, and DLGuard can ably provide this functionality. If your site receives low traffic volumes then you may be best advised to combine selling from your own site along with putting your ebooks on major online sites (to leverage their traffic in the initial stages).

Writing ebooks or software and want to sell them yourself? Then read my DLGuard review – the one-stop solution for selling digital downloads.

 
How To Write An Ebook That Customers Will Want To Buy

Knowing how to write an ebook that customers will wish to purchase involves using the age old marketing maxim of finding out what they want, then giving them what they want. This applies just as much for authoring ebooks as it does to the traditional book publishing industry.

Fledgling ebook business entrepreneurs that are writing ebooks should therefore take the same approach as corporate publishers in deciding how to write an ebook. This article will detail how to research what your readers want and how this can inform how to produce your ebook.

If you are somebody that is very much in tune with your target audience then perhaps you already know what your readers want. If on the other hand you are unsure, or you wish to confirm your hunch, then thankfully there is an on-line tool that can facilitate authors.

Google’s Adword Keyword Tool (just search for the tool name to locate it) is a tool that can analyze all the popular phrases that are used on the internet. It facilitates researching specific words/phrases and also querying websites. The results it provides show the popularity of terms and words used regularly on internet searches.

For anyone authoring an ebook it should be apparent from the results it returns that this tool can give you an insight into people’s needs. If a large number of people are searching for a specific phrase then this informs you that (a) there is a market and (b) what specific sub-areas of a subject people are interested in. The results often show popular searches for sub-areas you may not have considered writing about (e.g. ‘taking better holiday pictures’).

If your book is going to target a specific group of people (for example, amateur photographers) then you could use the tool to enter a website URL for a web forum. Doing this provides a profile of the forum showing key terms that are regularly used. For example, the term ‘photography lighting’ might appear popular in the tool results, so if this is something which you feel that you are an authority on then it would make an ideal ebook concept.

Don’t rush this research phase. As the saying goes, an inch is better than a mile in the right direction. Bring together a list of terms and phrases that appear to be popular (according to the tool) and have a close relevance to the subject area you wish to cover in an ebook. Try to focus in on just one phrase that you consider using as the core theme of your ebook. This key concept forms the main thread through your book along which you can introduce related concepts (perhaps using the short list of key phrases from your research to guide sub-concepts).

Lastly the phrase should be incorporated in some manner into the title of your ebook. This improves the book’s chances of being found in web searches relating to the phrase. Use the exact phrase if possible (i.e. if it reads well) or embellish it so that it attracts in readers. For example, the photographic term used earlier could be incorporated into a title such as ‘Photography Lighting – From Beginner to Expert’.

Writing ebooks? Want to sell them yourself? Then read my review of DLGuard – the one-stop solution for selling digital downloads.

 
Ebook Business 101: How To Keep Writing Ebooks To A Plan

Creative writing can be such a difficult activity to estimate. Some would say that plan creativity, and time restricting creative writing, goes against its principals. Strict planning of other artistic and creative processes (films, music, etc) does occur and helps focus the participants in on the value of their time.

One approach to take is to treat your writing like creating a physical product such as a plane. Thinking like this involves prototyping in the early stages to create an abundance of ideas and fleshing out those ideas that interest you into prototypes. Ebooks are no different. Prototyping ebook ideas can be done using whiteboards, mind-maps or story boards (to define the arc of a story line or simply the chapters you intend writing).

Prototyping leads into the execution phase – writing ebooks. It is this phase that can benefit from planning to ensure your book adheres to the goals and ideas that you wish to put across.

Spell out the book’s goal.

Set the goal or goals for your book. Don’t try to muddy the waters with a multitude of goals. Think of any of your favourite books and they probably have a small amount of objectives and one central goal.

Specify all the tasks involved in writing the book.

This can be as simple as taking your rough listing of chapters, add any formatting/presentation that will be required and not forgetting research that you (or others) will need to do. You’ll have your own list of add-on tasks specific to your eBooks subject. Give each task a rough level of effort (e.g. 2 days to complete chapter 1).

Analyze the list for external dependencies (third parties) and arrange this work early on.

Planning to use a personal assist to do some research for your book? Intending interview some industry leaders to add some real world insight? Well, then you’ll need to front load booking their time and add this to your list of jobs/schedule.

Put in a margin of error

Knowing this margin of error as a percentage only really comes to you with some experience of knowing how many days over your writing will go. As a starter, add 10 to 15% contingency.

By this stage you now have a list of all the work to be done. You could use project management software to plan this out and establish the duration of all your work. Alternately, use a whiteboard with the days of the week and add post-it notes for each action to be completed. Or just keep it simple by adding the actions to your diary along with any planned holidays you wish to take (so you know to work around them).

Keep on top of things as you implement your plan so that you always know if you are on track.

As the saying goes “create a plan, and then work the plan”. As you start implementing your planned tasks you can tick them off of your list as completed. Keep track of tasks running over. Use your contingency/margin of error for these. This should not suppress the creative writing process. Instead, this is focusing your mind on the value of your time.

Report milestones.

A milestone report is intended ‘for your eyes-only’. It is a motivational technique to show you how much progress you have made. When looking at the work ahead focus on the upcoming milestones. Consider it like climbing a mountain and aim for the next base camp. Focusing on the summit from the foothills is too daunting.

Pat yourself on the back for a job well done. Last thing to do is a post-mortem.

Congratulations on getting to the end. One last thing to do is a post-mortem on your plan to highlight delays, unforeseen task/issues, inaccuracies in defined level of effort and how much contingency was used. These can feed into plans for future books and help you grow your fledgling eBook business to greater heights.

Writing ebooks or software and want to sell them yourself? Then read my review of DLGuard review – the one-stop solution for selling digital downloads.