Here’s a crash course in SEO. Search engine optimization distills into two activities: on-page and off-page SEO.
On-page explanation: keyword selection and tactical insertion in your website. Period. You must be smart about your keyword research for best results.
As the web grows, keyword research is critically important. You want to use keywords that are actually searched, but don’t have so much competition that you’ll never have those keywords work for you. It’s a balancing act.
What is off-page search engine optimization? In a nutshell it’s getting backlinks to your sites. Backlinks help your sites rank well in the search engines.
Specifically off-page SEO is getting links to your site. The Internet is a web; the web is made up of sites and links; the more links to your site, the better that is for your site because search engines value links.
Rules of the game: get lots of links to your site. Get links to your site from sites that are related to your site. Get links from sites that have a lot of authority. Authority is primarily determined by page rank.
So, it’s easy to talk about getting links and musing about getting awesome links from CNN, but just how do you get those links? 3 approaches are commonly used; they are:
1. Write such good content other sites want to link to you. This is the attraction method.
2. Go out and get those links by asking other website and blog webmasters to swap links. You place their website on your site and they place your site on their site.
3. Create inbound links by writing and publishing content on sites outside your website.
I focus on option three. I like the control and I like the links to my site being one-way. I’ve done link exchanging but it’s an ongoing headache.
My only gripe with number three is it takes a lot of my time. I spend a great deal of time building links outside of my site; I do so in a genuine effort. I always try and write informative articles and blog comments. I don’t want to add useless content to the web.
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