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Posts Tagged ‘seo tips’
Online Publicity – Best Resources For Articles And Online Press Releases
Written by David Jenyns
Saturday, 14 August 2010 11:10
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Building links and online publicity is such an important aspect when you are creating a website. You can go out there and get 10,000 pr1 or pr 0 sites but then you go ahead and just get one link from Microsoft or Entrepreneur and if that link is going to stay, the benefit is, it only takes you one of those links to get all of the same benefit you may have got from all of those other links.

To give an example of that, I know someone who hosted an E-Biz show, it was hosted on a well known station. They’ve got a lot of internet radio shows on it. But they also host radio for a major shopping internet site who has radio services. It has hundreds of millions of members, but the important thing is, its home page cycles ten times. So every time you hit the refresh page, it cycles ten times. It may have changed since. Because it was hosted on a major site my site was doing well with the site’s home page. My page rank was five or six out of ten.

I didn’t know why. I didn’t know how, it didn’t matter. It was five out of ten. Because that site was linked to my radio site and the radio site was linked to my site. That enabled me to have a high page ranking. I rely on different ways than search engine ranking for people to find me. With online publicity it’s direct relationships, direct referral, word of mouth marketing, buzz marketing, all those sort of things are definitely publicity. The online articles are great because people can immediately click. The next is online press releases. The online press releases are great because if you use a service like prnewswire.com and you don’t use the free one, you use like the $80 to $100, they have different price ranges. But if you use a minimum of $80 you can make it onto the front page of Yahoo News, MSN.

I’ve done press releases for companies and we’ve had something like 127,672 views in a single 24 hour period to our website, for $80. This is in contrast to sitting down trying to figure out what’s going on behind the Google black curtain and sand box and getting slapped and doing the Google dance and everything else. You write a press release really well, a good headline, newsworthy, helpful information, and you drive 127,000 people to click on a link.

That’s the objective with online publicity. One of the things that I really like, is systems. What you really need to focus on first before you build your system is, what is the objective? Is the objective of your website to increase your credibility? Is the objective of your website to get people to sign up for your newsletter? Is the objective of your website to get people to click and buy? Whatever your objective is, you have to work your system. If you’re building a canal for ships, it is, I want the ships to go from Lake Ontario to Lake Eyrie. So I know the direction I’m going from, where I’m going to, do I want to blast through bedrock or do I want to dig through clay that I can easily take care of? I go a little bit longer route, but I get there just the same. The objective is gained, I save a ton of money, I don’t blow up two dozen people in the meantime.

Once you know what your objective is, then you can balance off what software you want to buy, what free stuff you want to use, how you’re going to do natural search engine ranking versus pay per click and your online publicity. If I did pay per click to get 100,000 clicks, even if I just got it down to a nickel, you do the math, that’s quite a bit of money versus $80 for a press release.

One of the other things you can do along the lines of publicity when you do those articles is send it to a syndicater. That syndicater takes that article and distributes it to other sites for you. So it’s something you can do once and then someone else is doing the work to distribute it for you.

So there are many ways to get publicity and drive traffic to your site. Choose the ones that work for you and you will have a popular site.

Learn more about SEO techniques. Visit www.theseomethod.com for your needs.

 
Making An Article Marketing Strategy That Works
Written by Thomas Gajdjis
Sunday, 27 June 2010 12:34
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Utilizing an effective article marketing strategy is the only way to ensure that your website is on the top of the Google results. The higher you are in the results, the more traffic your website generates, which in turn becomes profit for you. Getting to the number one spot is the goal of most internet marketers, but many fall flat because they do not properly promote their content.

The biggest and most important part of any article marketing strategy is the actual content on a web page or site. The content you display will affect both your automatic Google rank, as well as any promotion outside of your personal efforts. Quality content is the first and foremost thing you need to have when setting out on a marketing campaign.

Besides what is displayed on the website itself, there are many other ways you can promote your site. Submitting to article directories is one of the most common ones. Google is in love with article directories and as such they can be a huge boost to your traffic overall. When you submit to directories, having a link or two leading back to your website will point people in the direction of your site, and Google will notice this. Both of these things are big parts to successfully promoting your site.

Backlinking is the process of creating links going back to your website from other websites. It is something that you will have to become accustomed to if you are aiming to reach the top. Having links coming in from several outside sources is the absolute best way to boost your rankings. It is also something that is being tuned all the time to work with Google’s ever-changing algorithms. Submitting to more than one article directory is just one of the ways you can approach the task, but it is the one method that is absolutely guaranteed to increase the traffic to your site.

Submitting to a number of social networks is another method that works, albeit only in the eyes of Google. Submitting links to various social networks and bookmarking websites can generate several backlinks to your website. This can be a bit tricky, as these types of websites are always searching for spam and deleting accounts and individual links. Keeping your links looking natural is the key to having them remain on these types of websites. While these are not always everlasting backlinks, they can easily be worked into your article marketing strategy with a little care.

Creating and promoting web content is what makes article marketing as a whole a very unique field. With the internet being neutral ground, it is possible for even the newest websites to compete with and overthrow sites that have been around for much longer. Jumping right in will not necessarily do this, but properly planning and utilizing a steadfast article marketing strategy will put you on the same level as other sites in your niche.

Getting a internet marketing to the top of the search results is no cake walk, especially if you are new to internet marketing as a whole. If you want solid advice and even some help building your own internet marketing empire, visit my site. We have loads of articles for beginners and other services for those looking to up their marketing game.

 
Making Money At Home – Internet Marketing
Written by Joseph Anderton
Thursday, 17 June 2010 12:56
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Lots of people are jumping on the “making money at home using SEO” bandwagon these days, and many of them are falling short in their endeavors. This is not because of any personal flaws, but it is because they are not making the most out of tried and true website optimization techniques and making the most out of the promotional services available today. After a month or two many seem to think that this is because the niches they are aiming for are too competitive, but the truth lies in the amount of effort they have put into creating good overall web content.

The key to success for any SEO endeavor, whether it is on your own SEO marketing website or not, is good content. The problem lies in making content that will work for both your potential userbase of readers who come to your site and the search engine websites that direct them there.

Far too many SEO marketers put too much emphasis on the search engine part of their endeavors. Getting to be one of the top search results in a niche is the goal and the last step towards making constant profits off of your website, but without some sort of actual organic traffic your potential profits are stifled.

The very best way to drive both the search engines and people who are interested in your niche is to create unique and compelling content. This in itself sounds like a bit too much work, but even the least skilled writer can create good articles, launch a successful SEO campaign, and finally end up make money at home.

Articles that have real information are the ones that are the best for any SEO campaign. If you have content that has information that people looking up the subject will actually want to read, you do not have to be the best writer. Some of the top search results in the most competitive of niches are not incredibly well-written, but they do have valuable information.

The keyword density of your entire website will have an effect on your success as well. Repeating the keyword phrase repeatedly through the article, tags, and title will not help boost your rankings. Keep the keywords to a minimum so that the search engines will take notice of your website in a positive way, and so the people coming onto your site find it easy and enjoyable to read.

Outside of your own domain, promote your campaign with good content of the same or better quality than you offer on your own website. Articles and the like that are submitted to other websites that contain a link to your site will be noticed by search engines in two ways: the keyword content and the links contained. Take the same care with your off-site content as you do with the articles on your own SEO site.

It’s not that difficult to make money at home using SEO. Despite the impression you may have gotten if you have launched a campaign that failed already, it’s not all that difficult as long as you stick to the middle ground to please both the search engines as well your potential traffic.

Web marketing as a whole be intimidating at the start and it can be hard to compete in competitive niches. If you want to reach the top, you may need some help. Visit my site to get tips and tricks on making your own internet marketing campaign. We also have services and search engine optimization specialists who can help you.