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Posts Tagged ‘small business marketing’
A Few Legal Internet Search Engine Optimization Methods Lawyers Should Staw Away From
Written by Ken Childs
Wednesday, 01 September 2010 11:51
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Along with very little time as well as intense competition, messing around with worthless online marketing techniques is unacceptable. Having experience and trial and error, I supply to you a few on-line marketing approaches for attorneys that you should keep away from..

1. Flash websites – Search engines like Google can’t crawl Flash well. This suggests your gorgeous, flash website won’t show up in search engine results if individuals are looking for your practice. That is just too large a market to block yourself from. Including selected flash elements on certain sections of your website could be okay (I would recommend getting a professional Seo to check over the implementation of the Flash to be sure), but do not construct the whole site in flash.

2. Comment Spamming on Blogs – Leaving spam comments requires linking back to your website by leaving useless comments on different websites, blogs, and content. From a technical viewpoint, this is a waste. Almost all or your comments will be moderated by the website owner and never displayed. Those junk comments that do get posted will in all likelihood be “nofollowed” meaning the search engines would not offer you credit for the hyperlinks. If you leave a worthless, general comment, it isn’t very likely people will make an effort to head back to your website rendering your efforts a waste of time.

3. Not Watching Your Law Firm’s Identify – With the advent of Twitter, Facebook, and real-time information sharing, failing to keep an eye on your law firm’s identify on the net is a huge mistake. I do not have to tell you that your reputation is one of, if not the most, essential assets you have as a lawyer. It’s vital that you create notifications to ensure you recognize when your firm is published and can reply competently. Using a free program such as Google Alerts enables you to create automatic emails that will be provided anytime content is circulated on the web concerning you or your law firm.

4. Failure To Understand Your State Bar Marketing & Advertising Policies – I do not need to let you know that law firms are kept to a different standard regarding ethical advertising. Considering every state bar determines it’s own ethics regulations, it is essential that you take the time to find out what is allowable and what is not. Don’t pass on this crucial task to a marketing and advertising company, it isn’t their bar license at risk if something goes awry.

5. Not Utilizing Analytics – If you are not gauging the effectiveness of your firm’s website with a free, powerful analytics program such as Google Analytics, than you aren’t going to be in a position to hang with the big boys. As a way to develop, mature, and make needed changes to your strategy you will need to fully grasp what has happened, what exactly has worked, and what has not. You just can’t do this without an analytics program. There is no defense not to use one considering one of the finest ones out there, Google Analytics, is 100 % free. Get this setup today and take twenty minutes to understand how to work with it.

Learn how to build your professional reputation online with our free law firm internet marketing tools. Find out advanced law firm internet marketing techniques and strategies.

 
Seven Tools For Lead Capture
Written by Bob Cavanaugh
Tuesday, 31 August 2010 11:23
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There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.

Seven Tools for Lead Capture

So how will you get visitors to your website to give you permission and contact information? You get people to give you their contact information through lead capture tools. The seven leading tools are the following.

1. Opt-in Forms for your Email List. If your site content is good, people will sign up for more information from you. This is the leading method for lead capture.

2. RSS feeds for Content. No matter what you write and post to your website, you can allow people to sign up for an RSS (Really Simple Syndication) feed of your blog or other content. Your lead capture method makes their life easier because they get your content delivered right to their inbox instantly.

3. Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.

4. Article Marketing. Writing and publishing articles is a way to share information with customers and prospects. Just add a subscription e-mail address in the resource box at the end of the article.

5. Free Desktop Applications or Free Smart Phone Apps. Many businesses give away applications like calendars, wallpapers, planners, videos, etc. loaded to the prospective customer’s desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and tend to be shared widely.

6. Social Media. Your social media followers are leads. When they become your followers, you have instant access to them. Great content gets followers. Interesting posts keep them.

7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.

These the seven primary methods of lead capture. Each can powerful. Use them aggressively and watch your list grow.

If you are a small business owner or professional and want more information about lead generation, see the short video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”

 
How To Get Internet Leads
Written by Bob Cavanaugh
Saturday, 28 August 2010 10:11
No Comments

A surprising number of small businesses and professionals have the misguided notion that if they create a web site that duplicates their business brochure they will magically have new internet leads for their business. Building a lead generating machine takes a little more effort. But it also is not rocket science.

If you want to generate internet leads that will increase your business, you need a lead generation plan, a website built to convert leads, a little hard work, and a process to move people through a lead conversion funnel.

When people go to the internet, they want information. They will give you contact information and permission to contact them only if you make available quality content in an engaging package. This means that part of your internet leads strategy must include a way to produce and promote consistently to the world relevant information. You must decide what kind of content you can offer and figure out how your potential customers want to receive that information. They you must decide whether to offer it free or put a price tag on it. Last, you need to decide how and where to advertise that information and how you will use it to get permission to contact people again.

Among the activities that will bring new internet leads to your web site are:

- active social networking

- producing content – articles, reports, white papers, etc.

- optimized press releases

- optimized web content

- high search rankings

- video (if appropriate)

- a website built to move people through the sales cycle

- email marketing

- online advertising

- lead nurturing process

Whether you launch a strategy to get internet leads or you decide to buy internet leads from one of the companies that sells lists of leads, you need to have everything else in place first – your attractive offer, quality content, information about the products or services you offer, and a way to move people through the buying cycle.

If you are a small business owner or professional and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 New Prospects to Your Web Site Every Month – For Free.”