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Webinar How To Tips – Host and Conduct Your Own!

March 16th, 2010

Webinars are not as hard as they look if you know a few webinar how to tips … and they can absolutely skyrocket your online or offline business. In fact, webinars convert attendees into buyers at a rate of 10% – 30%. Got your attention? Great, then let’s see what you need to host your own profitable webinar.

The first step is to put together a dynamite powerpoint presentation. In it, you will want to keep a balance of giving enough content that your attendees feel like their time was well spent but also creating a desire to know more, even leaving some questions unanswered.

Let’s face it. You can NOT teach all there is to know about your topic in a 60-minute presentation. And your attendees can not learn all they need to know in order to be successful from a 60-minute presentation. So, you owe it to them (and yourself) to offer “continuing education” at the end of your webinar. That continuing education can be in the form of a book, a service or a home study course – whatever you are offering.

So as you create your presentation, keep this balance in mind: give great content but leave something to be desired, and that will motivate your attendees to come back.

The second step is to find a company to host your webinar, and there are lots of good ones out there to meet your particular needs. Think through exactly how you will use it. For example, if you will host lots of people (1000+) at the same time, choose to pay by the minute per each attendee.

However, if you will have fewer attendees (less than 1000) and lots of webinars per month, choose to pay a monthly flat rate. Since most of the webinar hosting companies offer almost identical options, you will pay based on the size of your webinar and frequency of use.

The third webinar how to step is inviting people to your webinars. Once you have your webinar ppt created and chosen a company to host your webinar, now you need to think about who to invite to your webinar.

The best place to start is your existing email list. But what if you don’t have an email list? Now you know better! Lucky for you there are companies that can help you build this list. If you give them your customers’ physical addresses, they can return an email list to you.

In addition to your own email list, go to forums, blogs, or even yahoo groups that cover the same topic as your webinar. After you leave meaningful feedback of some variety, invite people to your webinar in the signature of your post. You can also use facebook, twitter, Google buzz, Squidoo, and Myspace as forums to find attendees. Announce your webinar there, and consider using an online press release.

And finally, don’t forget affiliates. Your competitors and other people you do business with would be happy to send their subscribers to your webinar if there is an incentive for them. Promise them a cut of the sales for people that buy using their affiliate link. Or promise a reciprocal webinar – you will send your subscribers to their webinar if they send their subscribers to yours!

So these are the 3 essential webinar how to steps to creating and hosting your own webinars. None of it is rocket science, but do these 3 things and you will see your sales skyrocket like never before!

Stephen Beck teaches individuals and small businesses how to growtheir sales using webinars! He invites you to an amazing FREE weekly webinar to discover tons of webinar how to tips. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

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Posted in Internet marketing business

Tags: Business computers conduct a webinar host webinar how webinar Internet Internet marketing business marketing presentations set up webinar small business video webinar how to webinars

DRM Advancements In The EBook Business

March 15th, 2010

Digital Rights Management (DRM) is an area that authors in the eBook business should pay close attention to over the coming years as these technological advancements are determined to safeguard the written word.

What DRM boils down to is working out a way to stop your eBook being sold-on, copied or distributed without your knowledge (and without you benefiting). Technological innovation in the music industry was slow to catch up on providing DRM, resulting in songs being widely distributed on the Internet. Music publishers were slow to act (and react) in that instance.

The eBook business is different from the music industry though as eBooks are a result of the software sector rather than the book publishing sector. Consequently, written eBooks have incorporated innovation in DRM from the early days to protect the eBook’s contents.

In the early days, Adobe championed the PDF file format. Their software can constrict what PDF readers are permitted to do with a protected file. In particular, a PDF can disallow copying of the eBook text (a simple copy and paste of text to another document) and also stop the user from printing hard copies of the PDF file. This is DRM technology in action.

Most PDF creation applications now have this functionality (for example, Adobe Reader and Microsoft Reader). Microsoft added the options of imprinting PDF files with the purchaser’s meta-data (information) to discourage the customer from sharing their PDF purchase and facilitate hunting down file sharers.

In new and recent developments in DRM, players like the Kindle Reader can send notifications back to their home servers if eBooks are being illegally read or shared. At that point the vendor can then choose how to deal with the file sharer (possibly through litigation). Could they remove the PDF? Yes, apparently this is already possible, as detailed in a recent case when Amazon remotely removed PDFs from customers’ Kindle Readers (http://mashable.com/2009/07/17/amazon-kindle-1984/). This does open up a potential can of worms regarding the privacy rights of device owners so expect to start seeing Terms Of Conditions for digital readers containing statements about remote access permissions of vendor.

And it now seems that even software houses are putting similar functionality into their PDF creation/publishing applications including password protection on PDF files combined with the ability to disable the eBook from a remote computer in the event that a customer has provided a false credit-card or is seeking a refund. For a lot of authors writing eBooks, protecting their PDFs through a simple configuration of their publishing software is an optimum solution.

These developments in the eBook business may be too late arriving for the millions of written eBooks that are already available online (these still have copyright protection on their intellectual content; Just no technological means to protect them). Future developments in PDF copy protection should make it even more practical for authors to start writing eBooks and begin profiting from selling eBooks online.

Writing ebooks and want to publish & sell them online? Read Robert’s DLGuard review and get your ebook ecommerce business online today.

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Tags: ebook business ebooks ecommerce Internet Internet marketing business publishing sales selling ebooks selling software selling software online small business software writing ebooks

Sell Software Online – The Distribution Options.

March 13th, 2010

Software applications (a.k.a. apps) have become increasing popular with the proliferation of applications for smart phones. Parallel to this, an industry has grown up around the ways of distributing digital products. The following guide details the main options currently in widespread use. Each approach has benefits and constraints relating to security, control, and cost that will either suit or not suit software authors and publishers.

Third Party Vendors

This is the most widespread and familiar approach to most people as the prime example in today’s marketplace is Apple’s app store. It is also the model used for distributing other free/open software, shareware and other commercial digital products for PCs and Macs.

In this model, the software owner uploads their product to the distributor’s site. The distributor controls all sales and promotion of the product for a commission on each sale made. Developers of iPhone applications use this approach to benefit from Apple’s brand and sales channel. Developers of other software for PCs/Macs may wish to use several sales channels to increase their potential sales and diminish the risk of a distributor failing (going bust or failing to sell enough of their product).

The shopping cart/payment processing of these applications is completely taken care of by the vendor. On the downside, you have little or no control over the marketing of your product on their site (how the product looks/branding/etc.).

When customers purchase the software, the download link security is managed by the distributor. This entails controlling if the hyper-link for the software has a time limit or if there is a limit on the number of download attempts that can be made.

Given that the software creator has no access to the purchaser’s details they cannot build up a listing of customers for future reference. This could affect you if you plan to publish multiple applications and want to benefit from loyal customers.

Sales/Download Management And Distribution Software

This business model facilitates an independent approach to sales that will be preferable to many software owners. In this model, the software owner installs the application to handle sales and digital downloads on their own web server. This way, they can be in full command of their own shopping cart, download link security and customer data. There are many open source and commercial available that are already in widespread use. Historically, this approach came first on the Internet as software owners sold their products via their own sites. With time, third party distributors started forming online to promote and sell thousands of products from a central location.

The benefits to the software owner of this model is the chance to capture customer mailing list data combined with taking control of the marketing of their product online.

The cost of such an approach includes the ticket price on the sales software (though free open source versions are available, and widely used), the commission to the payment processor and the human resource cost of installing and administering the sales software.

In Summary

If you create applications (e.g. iPhone Apps) that can leverage the network effects of a large distributor or company then you should go with the 3rd party vendor model. You will have a smaller piece of a bigger pie!

If you wish to sell software online and retain control over marketing and customer data then installing your own sales management and distribution software solution will provide the benefits and control you seek.

If you have only a single application to sell and want no involvement in the sales and marketing of your digital product then using an online vendor/distributor would be the wisest option for you.

Writing ebooks or software and want to sell them online? Read Tony’s DLGuard review and get your software or ebook business online today.

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Posted in Internet marketing business

Tags: ebook business ebooks ecommerce Internet Internet marketing business marketing publishing sales selling ebooks selling software selling software online small business software writing ebooks

What is SEO?

March 12th, 2010

Small internet businesses have a lot to gain from search engine optimization (SEO) due to the increasing importance of the internet as a means to international communication. The internet as a medium has transformed the way that companies are able to contact and communicate their target market – and small businesses desiring a strong web presence can use SEO as a building block, a starting point for gaining more business through the internet.

The backbone of SEO is organic search; although there are ways to promote a small business through paid advertisements using programs such as Google Adsense and other click-to-pay adverts, by properly optimizing a new (or even existing web site) for the search engines, a business is able to gain free traffic to their site – and even better, targeted traffic that can then be used to convert into sales for a new business.

Organic SEO is a vital part of how the search engines generate business, Google, Yahoo, and Bing all use a dual form of search engine placement – both paid results and then the organically sorted search results that are individually calculated by the various search engines according to a specific formula. Web sites that use relevant and targeted keywords assist the search engines in better categorizing the site and thus those sites will naturally place better in the organic search queries. Although paid adverts on all of the search engines are placed prominently at the top of the search engine results pages, many internet users are savvy and will still click right into the top organic options.

Given the two types of search results, it seems rather obvious why your small business needs organic SEO just as much, or more, than paid adverts. Although Adsense has its place in the market, and many companies benefit from the program, every small business on the web can use the free traffic that targeted SEO brings into a site.

The really huge opportunity here lies within the fact that many markets are far from saturated with SEO optimized web sites. Although many small businesses are becoming much more savvy with internet marketing techniques (and that often includes search engine optimization) the field is still open and there are niche keywords ready for your small business to grab and corner in the search results pages.

What it really comes down to is that SEO is a valuable investment for your small business. Organic search engine traffic comes to your site for free – and with the right search engine optimization efforts you are really just making all of that free traffic more targeted and more likely to convert into business. It’s all about relevancy and SEO finds relevant keywords and brings relevant search traffic right to your doorstep.

For small businesses in travel and tourism, the DIY SEO Services for Small Businesses provide a range of search engine optimization specific products developed by Travel Online Partners, leaders in online marketing strategies for small businesses in the travel industry.

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Tags: Business Internet Marketing Internet marketing business marketing Marketing tips Online Marketing SEO small business Website Development

Jump Start Internet Marketing Strategies Through P.T.A.

March 2nd, 2010

It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin.

The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn\’t changed in almost 15 years! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.

Don\’t get hung up on the bits and pieces before you have established your P.T.A., the foundational steps needed to be successful in Internet Marketing:

P: Plug-In

Examine where you currently fit in the Internet marketing process and \”plug in\” at that point. Is this your first experience with Internet marketing? Or perhaps you have some practical experience, but don\’t know how to fit it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.

T: Team-Up

The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And most people\’s strategy of hiring a random website designer from Craigslist or oversees just because they don\’t cost much rarely works.

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing. Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies.

A: Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.

Marty Dickinson is the president of HereNextYear, Inc., a all in one Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for entrepreneurs, speakers and writers. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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