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Posts Tagged ‘webinars’
Webinar How To – Increase Your Leads and Sales
Written by Stephen Beck
Wednesday, 24 March 2010 09:55
No Comments

How to run a webinar…your step-by-step guide.

To begin with, you will have to create an interesting presentation that compels your audience to act. You will want to educate your viewers, but in the end, you want them to buy your product or services.

You have to walk the fine line of giving really great content as well as asking them to DO SOMETHING at the end of your webinar. That can be visiting your website, picking up the phone or driving over for a visit.

Next, you will want to find a good webinar hosting company that can support the size of webinar your want. You have lots of options: GoToWebinar, WebEx, Adobe Connect, and a few others. You can even hire someone to run your webinar for you.

Also there are webinar “how to” courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don’t get lost. Then turn the course over to your techie person, employee, secretary or teenage kid and have them learn how to setup your webinar!

Next, you have to have a way of recording the webinar so you can show the replay. Let’s face it, not everyone will be able to attend your webinar “in person,” so you can pick up a few more sales by offering a replay.

Now here’s a million dollar tip. Always have a reason to “buy now” in your webinar. Either the sale price is expiring in 48 hours …or you only have a limited amount of appointments left …or an extra special bonus will expire at the end of the week …anything to get them to take action immediately after the webinar.

And that’s why you want them “live.” A webinar is a live event and you control when they see it and what rewards they get for taking action. That is how a webinar differs from a video they can watch any time they want. Even a webinar replay is released with the understanding that a deadline is looming right around the corner.

And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn’t buy a postcard, direct mail piece or even pick up the phone and call them.

The beauty of running a webinar is that it leaves you with folks who are “qualified.” If they have signed on for your webinar, spent 30 or 60 minutes listening, and spent time with you in follow-up, they will very likely buy your product or service.

Why not give webinars a try? They are really not too complicated to set up and can yield you big results.

Stephen Beck shows individuals and small businesses how to explode their sales using webinars! He invites you to an informative FREE weekly webinar to learn tons of tips for how to run a webinar. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com.

 
How to Create and Setup Your Own Webinar!
Written by Stephen Beck
Friday, 19 March 2010 08:06
No Comments

Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!

Step 1: Create a webinar presentation that gets people to take action.

No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!

So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.

Step 2: Pick a webinar hosting company.

Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.

Step 3: Set up your webinar.

Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.

A poll is a great way to interact with your attendees. For example, you could ask, “Are you facing any of these obstacles in your field?” You could then give four possible obstacles and let your attendees vote for the one they face the most.

This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!

Another great tool when setting up your webinar is the exit survey. Ask them if they enjoyed the webinar and what was their biggest take-away from the webinar. This is a great way to generate instant testimonials for your webinar replay or even your next webinar.

Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!

Step 4: Create your own registration page.

After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.

Here’s a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.

You can even get fancy and offer a slightly different offer for those who didn’t buy the first time!

Stephen Beck teaches individuals and small businesses how to grow their sales using webinars! He invites you to an informative FREE weekly webinar to learn tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

 
Overcoming Common Webinar Problems!
Written by Stephen Beck
Thursday, 18 March 2010 11:15
No Comments

Hosting your own webinar can yield big results in your business. I can think of no other tool that easily engages hundreds of people and gives you the opportunity to sell your products and services with a “call to action” at the end. Webinars are one of the newest tools of technology, so be aware there are some possible problems to avoid.

First, pick a webinar platform that fits your needs. Think about approximately how many people you will host on your webinar at any given time and how many webinars you want to have in a year. This information will help you choose the best hosting company. Remember this tip: If you will host less than 1000 folks at a time and you will hostlots of webinars in a year, look into GoToWebinar.

One of the biggest webinar problems is choosing the wrong host and paying too much. Choose a webinar host that has reliable webinar support and someone you can get on the phone in case of a webinar problem.

Your next step is to plan out your call to action. Will you ask you attendees to go to your website to “buy now,” Or will you ask them to call your office for an appointment?

Since your call to action is the most critical component, consider getting professional input about wording it, the scarcity of your product, deadlines for sales, and even follow-up after your webinar. You also need to think about how you will word the emails you send out before and after your webinar, how you will set up the actual event, and how you will organize your presentation.

Recording your webinar for replay can also be a problem. The truth is not everyone will attend your live webinar. This means you will want to record it for replay. These folks can watch your replay later and will likely buy from you then.

One of the best places to get webinar help is a webinar home study course. Webinar hosting sites only give you webinar solutions and webinar support for their particular platform, but they usually do not offer marketing and webinar presentation helps. And they don’t offer solutions for webinar problems that occur before or after the actual webinar.

A home study course will teach you almost everything you need to know, such as how to create a quality presentation, how to advertise your webinar to your target audience, and how to start, run, and record your event. In the long run, the money you pay for the course will allow you to plan efficiently and effectively for your webinars. You will see your sales and appointments quickly skyrocket.

Stephen Beck helps individuals and small businesses find webinar solutions to their webinar problems. He invites you to an amazing FREE weekly webinar to pick up tons of webinar tips. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com.