Getting something as simple as a block of text posted on the net was something done by people with degrees in computer science and a lot of time.

Badly formatted and difficult to read web pages were the norm. Setting up a page could take many hours. Even uploading to your server via a telephone line could take several hours for even a modest site.

The there were very slow connections, a very minimal use of anti virus and a complete lack of any uniformity and structure.

I’m not talking fifty years ago either, just ten or twelve.

Of course it is all very different now. WEB 2.0 is a term used to describe the new way in which massive media and social sites actively encourage participation from all users. Adding content and forming opinions.

Facebook, Youtube, Twitter and Myspace are the leaders of a huge following pack of user friendly WEB 2.0 sites that not only allow user participation, but owe their very existence to the products that we, the end user decide to upload and participate in.

With any innovation on a scale this enormous comes the possibility to leverage it for profit. These sites attract the most enormous numbers of visitors. The potential to marketing either products or ideas on these sites is clear to all.

If you want to join in and have your say, it’s vital that you first join up as completely as possible. Fill in the user profiles, add your photo where possible.

Next, you need to make friends with people with a similar interest to yourself. Join existing groups within your chosen niche, if none exist form your own.

Finally, provide evidence of your ability. Answer questions, provide free help and information. Be an asset. If the opportunity arises you may be able to link to your own personal sites or web holdings.

Finding ethical and transparent ways to use WEB 2.0 sites to attract more internet traffic to your own sites is a quest that is well worth undertaking.

WEB 2.0 has made the internet a more open and friendly place. Finding other who share your internet, communicating and joining in has never been easier. You owe it to yourself to take part in the revolution that is WEB 2.0

With the massive increase of WEB 2.0 social sites, comes new and quick ways of gaining internet traffic to your own web pages.

Organic search engine results are arguably the most desirable type of potential traffic coming into a new web site. That being said though, paid search advertising is also incredibly popular and does have a place in the market. These two key types of search engine results dominate all of the major search engines: Google, Bing, and Yahoo. Rather than paid adverts though, organic SEO identifies popular and high value keywords and then drives relevant and targeted traffic to your small business’ web site with the hope that targeted traffic then converts better into sales and conversions.

To further elaborate on the difference between organic and paid search engine results, it’s best to look to Google, the world’s largest. Google sorts web sites according to their content and prioritizes sites on the internet according to the most relevant keywords that suite that web site or small business. In that way, typing in a specific keyword into the search results will return two types of search results – the paid ads at the top of the results, and then the organic sites that Google has determined are relevant to the last search query.

Given the two types of search results, it seems rather obvious why your small business needs organic SEO just as much, or more, than paid adverts. Although Adsense has its place in the market, and many companies benefit from the program, every small business on the web can use the free traffic that targeted SEO brings into a site.

Another import factor to SEO is the fact that an increasingly number of sites in the global market place have cottoned on to the fact that search engine optimization is the name of the game in on the internet right now. There is a high likelihood that many other small businesses in your field are also vying for organic search engine placement and it would behoove your business to seek out relevant keywords that will drive natural traffic to you site, traffic that is primed for a conversion into a sale because they are looking for precisely what your site has to offer..

What it all comes down to is the fact that SEO is an investment just like a marketing budget – the only difference though is that the bulk of search engine optimization efforts can be done upfront, and then merely maintained on the site as your small business grows.

For small businesses in travel and tourism, the DIY SEO Services for Small Businesses provide a range of search engine optimization specific products developed by Travel Online Partners, leaders in online marketing strategies for small businesses in the travel industry.

categories: internet marketing,seo,online marketing,small business,marketing tips,website development,marketing,business

An essential first point to understand is the fact that small business hoping to make money through their sites can benefit from search engine optimization. It’s that simple. SEO is not one of the steps to online marketing that small business should leave out. Optimizing small businesses is incredibly valid because of the search engine traffic and potential clients that sites like Google and Bing bring to a site.

Small businesses and monetized blogs have a lot of potential to benefit from niche and targeted traffic from the major search engines. The real key though, and something not understood by all new companies launching into online marketing efforts, is that only targeted search traffic is actually beneficial. SEO is intended to allow your site to place in the search engine for valid keyword for which a potential client would likely search for your product or service.

Ideal search engine optimization on the other hand is intended to bring organic search traffic into your website with specific keywords that your target market is likely going to be using to find your business. SEO efforts, as a part of a total online marketing campaign, are intended to boost a site’s natural and organic placement in the search engine.

Small businesses have a lot to gain from SEO because the entire purpose of optimization is to bring in more highly targeted potential customers. In that way, both newly launching and existing companies can really focus their online marketing efforts through an effective search engine optimization campaign that focuses only on bringing in niche and targeted search traffic that is most likely looking for the products and services offered on your site.

The central point to all of this is that SEO has a lot of value for all small (and large) business operating on the Web today. There are both ethical and unethical ways to use search engine optimization, but the unethical tactics equate to spam. Ethical SEO efforts though are essentially one of the most important parts of launching a new online business. The main goal of SEO is to enhance the web presence of an company and better place that site in the search engines for a specific and niche keyword that is highly relevant to the optimized site.

Check out the affordable line of DIY SEO products for small businesses that are designed to better position your new site and maximize your online marketing efforts, particularly within the travel industry.

Where are the greatest places to find great SEO info on the Net today? There are so many customized marketing solutions web businesses to choose from. Here I will try to search through the superior and the ugly when it comes to natural organic seo search engine optimization.

The Dreadful

No one out there actually knows the hidden secrets of Google however many claim to do so much and deliver so little. I guess if I were to give somebody advice as an Search engine optimization Professional then I would declare number one, any Customized marketing solutions website that claims to place keywords where they tell you to and you will see highest page outcome when the search engines index you in 2 weeks.

Do you even know the influence of the words that you just used? Do you have dominant researching tools like the seo professionals do, or are just a person who tries to do seo and replace your brakes on your vehicle at the same time?

Either way most dreadful companies tend to charge a hefty amount of money for things that take them only minutes to do. So you need to understand how to shop around suitably per item and seo service offers. If you see one customized marketing solutions company charging $650 for 1000 quality backlinks and and another charging $1500 do the mathematics and then run to the better price.

The Good

Many of the better seo top quality companies are run by a smaller firm and do more in house duties. What I mean by this is that it is better to get somebody who has a delicate touch to his or her work. I for myself would rather find my seo work performed by someone in the same country I am in .

Currently, with the innovation of communication software such as Skype where you can visualize each others face, I have been getting scoped out by a lot of guys in India recently. They try to be tricky and claim they are an Search engine optimization customized marketing solutions company that wants to do work for me when I am the specialist here. I actually talk to them and ask them questions to pick their intelligence and it usually ends with me saying no thanks!

Also it is very intelligent to see some of the results of the “seo expert”. It is so simple to create a Youtube video recording of the results nowadays. Look for somebody who has somewhat of the same method as your product. This helps when you are searching for a good Search engine marketing copywriter. If you know they might be writing more than one paragraphs for you then check out their writing approach.

Do they use titles? Sub titles? How about a good story line? A good customized marketing solutions company will in addition never make promises they cannot keep. Not many seo companies in my opinion ought to ever promise sales. Maybe a guarantee of a some amount of hits within a given time. Yet you have to remember SEO is an art and a impressive artist never rushes his masterpiece.

The process of designing a site to be indexed correctly by search engines is known at Search Engine optimization or SEO. Site Designers use SEO to boost their websites rank in the major Search Engines like Google and Yahoo.

To try to fool the Search Engines, designers have abused any technique to increase their sites rank making more difficult to get legitimate websites ranked. Because of this abuse, Search Engines continually change the process they use to index sites and do a great job finding any tricks that may be used. Trying to fool the Search Engines can get you banned from the results.

The SEO proof of concept site at www.seoProofofConcept.com demonstrates the process of putting up a new site and using only Search Engine Optimization methods and then analyzing the index results from the various search engines. The initial adjustments to a website can be a major undertaking but once your site is modified properly, the changes need to keep it ranked highly will be minimal.

SEO and natural link building are used by www.ExpertSEOnow.com to increase organic internet traffic and page rank. Their software shows what modifications need to be done to a site over time as the Search Engines modify the way sites are indexed.

The site uses Search Engine Optimization methods only and can be put in place with little effort or technical knowledge. At look at the html shows that there is nothing out of the norm for this Proof of Concept.

ExpertSEOnow.com offers great Search Engine Optimization solutions for internet traffic that help sites get indexed properly and quickly. They offer a straight forward easy to follow SEO plan that can be implemented quickly and effectively.

Search Engine Optimization does not have to be difficult and this site proves it. By using the proper use of Search Engine Optimization in the correct places great results can be achieved.

So you’ve put together an amazing website, and you’re ready to go live on the Internet and start making money. Take a step back first. There are a few essential elements that every website needs to include in order to be successful.

1. Privacy Policy/Disclaimer:

Note, Im not an attorney and I dont pretend to be one, but these two documents that should be part of every website you develop. People want to know, and are entitled to know, just how youre going to use their personal information. That’s what a privacy policy does.

You should also include a disclaimer, or terms of use page. This document protects you and informs your visitors what theyre agreeing to if they use your website. Don’t worry if you dont know where to start in writing these documents, there is plenty of help online. Here are a few:

* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm

This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.

2. Contact Us Information:

Would you want to take the chance to do business with a website that does not include any contact information? Even though you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable doing business with you knowing theres a way to contact if they need to do so.

If you need a form and dont know how to create your own, try one of these free services.

* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/

3. Search Box/Site Map:

If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/

or try PicoSearch: http://www.picosearch.com/

A site map sounds technically daunting, however, its just one page that contains links to every page of your site, usually broken down by sections or categories. Another resource for site maps- FreeFind: http://www.freefind.com/

4. Google Analytics/Statistical System:

After you launch your site, you will want to start watching your traffic. Who are your visitors and how many hit your site each day, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good statistical program.

Many popular hosting companies provide free statistical packages such as Webalizer or AWSTATS. If yours does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.

5. Newsletter Sign Up:

Generally people don’t buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back frequently. One good method of staying in touch with prospective customers is by offering a newsletter, or ezine. As each person signs up for the ezine, youll be building a list of the email addresses of possible customers.

There are many free and low cost newsletter services online. Its your choice, depending on your needs and your budget. Some really great free services are:

FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups

You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home

6. Site Navigation:

While it sounds simple, making the menus consistent is important to any site. No matter what style of menus you choose, just make sure it is consistent on all the pages of your site.

Menus guide your users through your website, making sure they always know where they are and how to get to where they want to go.

For more go to:

* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/

7. Search Engine Optimized Copy:

Although many web developers do not think SEO is important, believe me it is. If you take the time to develop a website you want your pages to rank well in Google and the other search engines There are a few things you can do to improve your rankings.

Each page of your website should be optimized for no more than 2, or at the most 3 keywords/phrases. Use your keywords in your titles and in the body of each page. You can also use them in your image titles, alt tags, and in the names you give your pages. Look at each and every page individually and decide what its about, then optimize accordingly.

For more information:

* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/

8. Social Media Share Button:

Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing your website. Be sure to include an easy way for your content to be shared with others.

Some of the social media sites offer a way to add a share button directly to your site. In addition, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.

To generate your own buttons see:

* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com

9. Meta Tags:

Some web developers will tell you that meta tags are dead – no longer useful. Dont listen. Unique meta tags should be included in your HTML code at the top of every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)

Let me say it again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.

For more information, go to:

* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/

Building your own E-commerce site is not what it used to be. There are millions of websites competing with you, all trying to get a bigger piece of the pie. Any idea or method you can find to increase your sales would be very helpful.

Most Internet marketers are in it for the money. We are not going to waste our time and effort just for the fun of it. We want to see some payoff for our efforts.

You have to develop good traffic to your website. Like any business, without customers you dont have any sales. Traffic represents all the people that have a chance to see what you have to offer. It’s a numbers game. The more people who see your products, the more chance you have to find people who want to buy them.

Anyone who puts up an E-commerce site expects to turn a profit. With consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your website increases your chance of making some income.

Making Money from Traffic

One of the best and most proven methods of making money online is using advertising. Millions of people search the Internet daily for something that they need. Some are looking for information, while there is also a high percentage of people looking for a product or service that they need soon.

The Internet is a very reliable source to find just about anything – no matter how obscure. It has made the world a much smaller place; you can advertise a product from the depths of Istanbul and still find a buyer in Indianapolis.

Generating traffic is not exactly easy, but if you do it successfully it opens up a world of possibilities. One of the best is making money with your website.

When you have good traffic you have a number of potential customers, customers mean revenue. These visitors can be redirected to sponsored links that are willing to pay you for a portion of the traffic that you have generated.

This monitization technique is called pay-per-click. With every click a visitor of your site makes on an advertiser sponsored link you will be paid. The more traffic you generate, the more potential clicks would spell more revenue.

Affiliate Programs

Another tried and true method of monetizing your website are affiliate programs. You can partner with other sites and online companies and monetize your traffic by receiving a percentage of sales generated by traffic coming from your site.

In a nutshell, you send traffic from your site to another site that offers a product that you do not carry. Affiliate networks track and make records of transactions that were made possible because of the links from your site.

When your customers make purchases on the affiliate site, you get a percentage of that sale. Affiliate programs offer you the benefit of monetizing your traffic without having to carry any inventory.

There are so many methods to make money online with a website. All it takes is a bit of effort, and the desire to successfully launch a site. One of the best ways is to build your own site, and start experimenting now. You may be surprised at how easy it is to start earning money online.

As a business owner, you want your website to perform for you, but time is at a premium and you can’t spend all day working on your website. Ranking high for your keywords can take a lot of effort depending on the competition, but the chances are you’ll want to outsource it to make better use of your time. Whether you are self-optimizing, or hire it out, make sure you implement these key techniques to guarantee your success.

1. Use your ‘title’ tag effectively by including your keywords. Each page should have a specific theme and be optimized for a certain key phrase anyway, so including your keywords in the page title should be natural. It just so happens that search engines eat it up.

2. Put your keywords in the anchor text of your inbound links. When a website links to you, the words or text that is underlined is what really matters to the Search Engine Spiders. For the links to your website that you can control, change them to your keywords/phrases and surround them with descriptive text. For example, your friend’s blog might have a link to your site, it might say: “visit out John’s website.” Ask him to put “car dealership” or “Ford service center” as the link (or whatever your potential customers are searching for), or at least “John’s American Cars” (your business name).

3. Update your Site Often with Unique and Relevant Content. Search engines love fresh content. If you update your site frequently by adding fresh content, Google will begin crawling your site more often, which makes sure your recent changes are indexed sooner. The best way to do this is by featuring a blog or articles section on your website, which you can contribute to a few times per week. This also sets you up as an expert in your field.

4. Build your Filenames Using Keywords. Many times, designers will use shorthand to name the files that comprise your website. This saves a bit of time by cutting down on keystrokes and possible typos, but at the expense of some free SEO. By naming the document ‘auto-detailing-service-seattle.html’ instead of ‘d-sea.html,’ you are able to include your keyword in one more important place.

5. Build an XML Sitemap. By giving the search engines a nicely formatted list of all the pages in your site, they are much more inclined to crawl and index them all, making your life better in the process. To create this sitemap, you need to follow a special format which can be daunting if you’re not used to coding. You can find the syntax here: http://www.google.com/webmasters/tools/docs/en/protocol.html. Just save the new document as ‘sitemap.xml’ and save it in the root of your website directory.

6. Get Backlinks, Especially from Good Sites. This can be tricky to do, but search engines like sites that are linked to by other good sites. One way to implement this is to become an expert advisor on a frequented forum, where you solve problems and answer questions for newbies in your field of expertise. You can put a link to your company in your posting signature. You can even have an employee do this on their downtime. Search engines also value links from .edu and .gov sites more, so if you have connections, use them!

7. Keep your Keyword Density Between 3-7%. When youre writing all that great, unique content, make sure to seed your keywords and phrases in there so that they comprise 3-7% of the text on a page. Any more, and you look like youre keyword stuffing (whether youre trying to or not), any less, and the page doesnt seem relevant.

8. Use your Keywords in your Headings. Many times a section heading can be seen as irrelevant for a search engine, so always make sure to fill your ‘h1′ and ‘h2′ tags with important keywords. Dont leave them out or treat them as ‘implied’ – thats the worst thing you can do.

If you follow these 8 tips, you will rank high for your target keyword. If your keyword is very competitive, add more backlinks with your keyword phrase by creating articles like this, submitting them to article directories, and placing your link in the ‘About’ box below. Well, what are you waiting for?