Pirates have treasure maps. Attraction marketers have business or marketing plans. Both serve the same purpose. They make sure you don’t wander around aimlessly, hoping to run into your objective by a happy accident. You can fritter away a lot of money quickly going around in circles, instead of heading directly towards your goal of financial freedom. Make sure you have enough capital to achieve your goal, and include a budget for any plan you create.
It all begins with your desire. A victor’s mindset is a prerequisite for internet attraction marketing success. Napoleon Hill said “First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”
Just as you wouldn’t consider starting an offline business without a business plan, you shouldn’t start an online business without a business plan or a marketing plan. Many years ago, when I first started dreaming about having my own business, I created what was then called a treasure map or a dream board.
I know you are all familiar with pirates and treasure maps. The treasure could, of course, be gold or money, but it could also be the key to a treasure chest or the solution to your problems. It could be the location of the “fountain of youth”, the solution to your health challenges, the way to achieve success in your personal relationships, or the answers to all of your business problems.
In short, the treasure map may lead you to what you want to accomplish in life. It could be the answer to your prayers, and it doesn’t have to be all financial. It doesn’t have to be financial at all. Well, on your personal treasure map, you can list all of the things that are important to you. You generally depict the objects you want to possess. You draw or find images of your dream home, your ideal car, your private jet, and whatever your heart desires. Here’s an example of such a treasure map.
This dream board serves home-based entrepreneurs as well. It should include a comprehensive list of exactly what you as a new internet business person, hope to become. You need to put in words or pictures what you want to accomplish, and what you see as the ultimate reward you expect to have. This dream board should encompass all parts of your life, including your hopes for your personal life or your family. No one has ever said at the end of their life, “I wish I had spent more time at the office”. Hopes such as having more time for your family, being able to enjoy your work and adding more joy into your life will strengthen your plan and give you more resolve.
Just think of your business plan as a dream board composed of words rather than pictures. Your dream board might look like this.
For me, creating a dream board is a fun and creative release of energy. I sometimes create video dream boards – putting my hopes, dreams, plans, and aspirations into a photographic slide show. I add my favorite music. My home office rocks as I watch my video treasure maps a couple of times each day, while I work at my computer.
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