Press releases are the secret weapon of the savvy internet marketer. Many people are put off by the thought of having to write something that seemingly everyone in the world could see but there is no need to panic. If you don’t want your boss to see what you’re doing in your spare time, you can always use a pseudonym. Press releases are little understood yet powerful methods of getting your message to masses of people.
Write your press release about something interesting. If you are intent on doing nothing more than writing a sales pitch for your product, you are missing the point. Nobody likes to be sold to so make sure that you research the current trends in your industry and make a point that people will be genuinely interested to read about. If you were the editor, don’t you think that you would be a little tired of hearing the same old rubbish all the time?
If a press release site submission is to is a major reference site, your press release can end up being syndicated (published by other sites) as they will pick up news from the major reference site. I send press release to my list of 24 reference sites and have ended up with those press releases being picked up by many more site, including Google news. This can be a very useful source of backlinks to your website from recognised, authority websites.
Writing compelling, interesting content is absolutely essential if your press release is going to hold the attention of anyone in today’s information age. We are all very busy all of the time so write with the reader in mind. What do they want to know? Why should they read this information? A good headline will entice the reader to want to read more information. This is also an excellent way of getting additional traffic to your own website if you add in the main keyword phrase in to the headline of your press release.
The length of a press release is also important. Around 300 words seems to work well. Enough information to get the point over yet small enough to take up only a little room on the website that will publish the information. Get these simple pointers right and your press release will get published, get syndicated and if you include a subtle link back to your website, will get you additional search engine exposure as well
Glenn H is a freelance search engine optimisation expert, working with local businesses in Wales. If you are interested in Cardiff computer services or indeed in SEO in Cardiff then please contact him


