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Posts Tagged ‘video promotion’
Video Marketing and SEO Insider Tactics

With fifty-two percent of online content being in the form of video, video marketing makes a lot of sense. This is because an individual would rather sit back and watch a video than read the words on the page. You can take your video promotion and reach a lot of people who are incredibly interested in what it is you are offering. If they see a web-page full of text about your product or business, they may bypass it, but give them a video and they may stick around for a while.

However, the idea is to reach as many people as possible. That is why there are programs such as Traffic Geyser out there that provides video submission software so that social networking sites, blogs, podcasts, and every sort of media on the web contains your video. This is important so that you can have access to millions of people without putting in thousands of hours of time.

Another thing that is very important is that you can market your website for a great price. Not everyone has money that they can throw around, especially when the economy is rough. However, there are those who do throw it around, but then they have no idea why their bottom line is not doing so well. If they would take time to think about how to reduce their marketing costs instead of spending money on whatever, they may see an improvement in their bottom line.

By using video marketing a business is able to appeal to the largest part of the market. This is because videos are simply appealing. They put a face to a company, a face to the people within it, and they are interesting. Its as simple as that.

Something else that is amazing about video promotion is the fact that you can obtain video submission software just like you can obtain software that submits your site to search engines and submits articles to article directories. How do you think many of these videos find their way all over the web? The owner is certainly not going to hundreds or thousands of websites and submitting them manually. This could result in thousands of hours of work, and for a company to be successful, this is not time that can be spent on marketing. This takes away from those tasks that keep the wheels of the business turning as that traffic comes in.

Video submission software will do the following: submit your video to social networking sites, social bookmarking sites, podcasts, blogs, and so much more. If it has a place for video, your video can live there. It is really that simple.

As for what occurs after your video has been submitted to the many websites on the web, youll be quite amazed. First of all, people will see your video and they will view it. If they are amongst your target audience, youll find that your quality traffic will grow. This is because the people seeing your video are actually interested in your video, which means that they have an interest in your business.

Dont forget, though, that the Internet is providing you with a doorway to millions of people and these millions of people are willing to spend money on anything that will make life easier. This just shows that video marketing is a powerful tool and how having Traffic Geyser video submission software in place can make you a success.

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A Correctly Configured Viral Video Marketing Campaign Can Change Your Results

Did you know the human mind thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last website you visited with an article on getting a heap more visitors, or maybe you see a picture of your empty clickbank account that you know might only get filled once you get a heap of visitors.

The point is you do not think of a word or phrase as “text” but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a video player than can play movies anytime you want. [youtube:ed3qwsigxRc;[link:Video Marketing Example];http://www.youtube.com/watch?v=ed3qwsigxRc&feature=related] Doesn’t it then make sense to produce content that will resonate better with your visitors? Pictures and better still videos do just that.

A picture, or a video is usually the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer relevant and practical any useful information to the viewer, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the “proof” that the product is the real deal, as well as demonstrating useful information relating to the product.

Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the viewers mind.

2. “Offer” a fix to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It should be no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the heart of the problem straight away is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are sorted out, it’s now the time to get them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps some extra bonuses, you really want to make it a “no brainer” for them to buy. An iron clad money back warranty is also good at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do. Be specific and let them know exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your video promotion items focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a fantastic response from your video.

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