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Posts Tagged ‘web design’
A Bright Avenue To Outstanding Web Design
Written by Stephen Grisham, Sr.
Saturday, 21 August 2010 14:39
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Is The Site Easy To Use? Usability is defined as how easy it is for users to get what they require from the web site. If someone has to think too hard to understand the web site, they might give up and get off the site quickly! All users have questions that should be responded to, and the response should be available in a few moments. Contact information, purchasing procedures and hours of operation are typical topics that are frequently omitted on e-commerce sites during the design process. This can detract from the site’s usefulness and credibility.

How well does the site function? Functionality refers to the efficiency of a website’s performance. Examples of functionality problems include pages and media content that load sluggishly, inoperable links and error pages. The majority of users have broadband options available to them, but in rural areas, it is not always available. If media files are unusually large, advise the user that loading the media may take a bit longer, or make different versions available so that users can select the file that they wish to see. Browser compatibility is something else that needs to be addressed. A site may not present itself as it should if you are using a browser that needs updating. Designs should be compatible with previous browser versions and a number of browsers, including Internet Explorer and Mozilla Firefox. Be sure to always keep in mind your target viewers, and make an effort to factor in technical variations.

Is the Brand Reflected on the Site? Two important factors in developing a sense of credibility and in maintaining consistency in all marketing endeavors are aesthetics and branding. When designing a site, make certain that you take into consideration your desired audience demographic. For instance, if senior citizens are your target audience, make the site appealing to them by making links easy to find and by permitting the re-sizing of fonts. When marketing to people in their 20′s play with visually stimulating interactive and social media. Keep the site simple, or it may become too frustrating to the user. The visitor should know when they get to the site where they are and who they are visiting every time. The logo should be clearly displayed on every page.

Is Optimization done on the Site? Don’t disregard the importance of search engine optimization. SEO is performing website configuration such that Google, Yahoo and other search engines can find the site and index it correctly. 49% of users who get on a search engine to look for something will see correctly indexed sites! Professionals do SEO best; however, there are many books and information available that can offer basic help.

Successful Website Design If a web designer concentrates on usability, functionality, aesthetics/brand and SEO, he/she can be fairly certain that the website will be successful. Successful websites can be found by search engines, engage the target audience, keeps that audience on the site, makes purchasing items and locating information simple, and establishes a feeling of credibility and confidence.

Stephen Grisham, Sr. is a professional writer for InfoServe Media, LLC. If you are looking for web design in Houston, or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance.

 
Professional Website Design Tips
Written by Steve Jocks
Friday, 20 August 2010 16:00
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Why do online businesses fail to get traffic to their online storefront? Why do webmasters fail? Is it because of poor web design, getting the cheapest web hosting, or failing to do online marketing? Many websites fail from the very beginning because the webmaster is new to the industry. If you’re new, you will do just fine. I have a lot of tips and tricks that I can tell you to get you started on the right foot. This is an opportunity you should not pass up. Follow my basic tips and use these tips to get the results you need. If you don’t have a web site online, you might want to hire a professional website design company to help you with all the details.

Can streamlining your website help you? Sure it can! When you start an online website your focus should be on the streamlining process of new online products and offering affordable services. However, your key focus should be on developing new content and don’t worry about product and service pages just yet. It will all fall together. Furthermore, when you start creating good content web pages, consider mapping them out on paper for the best results. Structure your web-pages to make sense to visitors and search engines like Google. Start with a sheet of paper and write down broad keywords that would make a good navigation. Next, use specific keywords for your sub-navigation pages.

Why should you design a website around content? Don’t worry, even the professionals can’t get this concept right! When you design a new website your objective is to focus on publishing new content. In my experience, this is by far the best way to design and create a website. Web design is not only about making a website look good but also about creating unique content for visitors. For instance, you should publish between one and five new article each week. Next, you should tell people about your new content using social networks, blogs, or send emails to get the word out. You can also use twitter or article marketing to tell others about your website. Twitter is the best way to keep people up-to-date.

What are the best ways to generate online traffic? I suggest using about 5 to 10 different online marketing sources that will improve your traffic 300% or more! This will also depend on your marketing and offline advertising. For example, not only do I advertise offline, I also join social networks, blogs, and community groups to promote my products and services. You should do the same! Why not? Everyone else is doing it. Google AdWords is another great place to advertise and promote your products and services. Moreover, publishing advertising in a local newspaper is more traditional but it gets the job done!

Are you playing chess, or checkers? If you remember nothing else; remember what I am going to tell you now, web design is not to make your website look amazing. Web design is to be user-friendly and provide a solution to your visitors problems. Stop changing and wasting time on your home page and start creating meaningful content that helps your users. I’m not saying you can’t re-design your home page. However, most of your time should be spent publishing new content. It is far more important to focus on your central message then to try to impress the user with flash and other design stuff. Lastly, it’s a business and not a hobby. If it is a hobby, you should consider making your website a business.

Want to find out more about professional web design, then visit Steve Jocks’s blog on professional web design tips for all your web design needs.

 
How To Start Your SEO And Internet Marketing In Seven Steps
Written by Adrianna Noton
Thursday, 19 August 2010 09:34
No Comments

SEO and internet marketing process look very complicated for a novice. Many business owners choose to hire an expert to do it. However, if you do not have the budget for that, you can optimize your website and market your products and services online yourself. To make this process easier, you can break it down into seven steps. This will help you plan and execute this process.

First step is to set up your own website. It is very important to do so as this website will act as your frontline for online marketing process. It is important to buy your own domain and rent a hosting space instead of using free services. Independent domain will make your business looks more professional and you also gain a SEO advantage. You can hire a webmaster to set up your website or set it up by yourself.

Start simple. Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

People like pictures. Pictures can be the selling point of your products, especially since your customers cannot touch or see the items directly. Your photos need to look professional and interesting. If you cannot do it yourself, you may need to hire a photographer. Upload these pictures to your website and insert them between content.

Next step is optimizing the website you have built via SEO. To ensure that search engines will crawl your website as soon as possible, you may need to manually submit your website address to them. After that, include important keywords on title, header, and content. These keywords must be relevant to your items or content. Do not use excessive keywords or search engines will penalize you, so only use trustworthy Internet marketing practices.

Social networking sites are more important than ever. It is recommended that you have at least Facebook and Twitter account. On Facebook, you need to create a separate page from your personal account that acts like a fan page for your business. Similar with setting up your website, ensure that relevant information is filled and make the page look attractive to visitors. Add buttons that link to your social networking sites on your website.

The purpose of social networking sites is to build network and interact with people. When you first start, share your page with your immediate friends, friends on your friend list. These people may be your family, friends, or coworkers. You may also ask them to help them tell their friends about your website or business. You need to keep updating your page with relevant info. Posting sale and special offer is a great idea to keep your readers interested.

You might want to consider setting up advertisement as part of your SEO and internet marketing process. Your advertising strategy may include placing ads directly on high traffic websites or using popular advertising services such as Google Adwords and Facebook ads.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO as well as other web-based processes. Our panel of experts have diverse expertise in a wide array of SEO Toronto strategies.