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Posts Tagged ‘web site’
Why It’s Crucial To Create A New Website Using Great SEO Web Design
Written by Shawn Hess
Monday, 15 March 2010 10:19
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When you wish to get your site on the map nowadays, it takes more than simply building a great site. Your internet site does not have to be extraordinarily pretty to be efficacious in making money – in reality, the simpler the better. One thing that you are going to need to look out for is that your website follows harsh SEO ideas so the search sites will be in a position to quickly read and appraise the theme of your website. Using search engine rank optimization techniques you can turn your site into a high ranking powerhouse of traffic. But there is more to it than just the on-page SEO ideas.

There are many off page factors that must be optimized as well , such as backlinks (link popularity), getting your page indexed through RSS feeds, and diverse other S.E.O technologies that help your site rankings improve.

The off-page S.E.O methods are not as effective , however , if your on-page S.E.O website design is not set up in the correct way. This could make your activities in the off page arena less effective. When the web crawlers, as an example, go out and find your back links from authority sites, they actually do follow the link back to your page and check out what you have there. If your on-page S.E.O isn’t set up properly, then it may reduce the value of those links, even if it’s's coming from an authority site or high ranking site.

If you’re new to the Net selling game, it’d be in your best interest to hire a company that does S.E.O site design for a couple of reasons. They can get your website set up quickly and with perfect SEO, which may give your internet site an improved chance to get indexed quickly and also helps your off-page SEO efforts also.

More folks will be ready to link to your website naturally if the standard of your site is higher. No one wants to link to a site that isn’t working, is badly designed, or is just plain repulsive. However, one thing you will soon learn is that it’s better to have good bug-free code than it is to have a stunning site.

They are saying a beautiful site wins awards but an effectual site wins traffic and profits. If your company could use social media for businesses, another cash stream or simply another selling tool, contact a custom web design company for help today.

 
Free: The Magic Word in Copy Writing
Written by George Brash
Thursday, 24 December 2009 08:10
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There’s no doubt people like getting things at no cost. If you include the word free in your headline somewhere, the ad is more likely to be digested. In fact, the most profitable ads I’ve seen always had free sticking out boldly somewhere in the ad. There are some caveats to that however.

First, if you trick people into reading your ad using a massive FREE at the top, then don’t deliver on the promise, your ad will definitely fail and your reputation will take a bath. You may also get a call from the advertising standards people. For example, I once read an ad headed with the word FREE. The word took up a third of the ad. Underneath it said: soft drink with every main meal over $20. So what I thought.

Needless to say, that was something of a disappointment. It makes you feel cheated and misled, which in turn will make you even less likely to visit the restaurant, call the business or whatever it is the offer is trying to encourage you to do as a result of reading it.

If you use the word free in such a bold way, make sure that the offer is truly something remarkable, or else the whole thing will backfire and people will be turned off dealing with you (when they were neutral about buying from you before). Not all publicity is good publicity as Tiger Woods has recently found out.

Secondly, if you are offering something completely FREE (that is, with no obligation to purchase anything else) be prepared for a surprise.

I remember running a promotion with a florist. We handed out fliers offering a free flower. No one took us up on the offer. It was completely bewildering. It was only later that I worked it out. Depending on the product or service, people are often too embarrassed to claim something free. It seems people who like buying flowers, like BUYING flowers. Free is not an attraction to them.

Maybe the promotion should have said: A free box of Swiss chocolates with every bunch of roses? All very well in 20-20 hindsight.

It’s strange but you have a better chance with a `free x when you buy a y’ appeal than you do with a `free x no strings attached’ approach. People just don’t expect to get something for absolutely nothing. They are cynical and mistrusting.

Free is probably the most abused word in advertising, so you need to remember to only pull it out of the toolbox when you’ve got something pretty amazing to give away and, only when it is tied in with something else. The offer has to be unbelievable but believable, if you get my drift.

Need a web copywriter? For web copywriting in Brisbane, visit copyvoodoo.com.au. Face it, we all need a good copywriter for our landing page sometimes.

 
Optimize your Internet Videos – Overview of Video SEO
Written by Marcus Richard
Saturday, 31 October 2009 15:01
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Everyone knows that online video is the fastest growing online medium. As of Oct. 2008, not only is it popular, but on the major 5 search engines,video has now passed search as the most popular online activity, according to research released by comScore and covered by ReelSEO.

Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.

In order to leverage the power of online video with search, one must first answer the question, “what is video SEO, or video search engine optimization?” Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.

“Posted” video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. “Posted” video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.

With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc… We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.

While “Posted” video SEO is a great strategy for getting video views, “Hosted” video SEO is a good strategy when your goal is to drive users to your own website. Essentially, “hosted” video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search

To optimize video on your website, it is essential to follow common best practices when it some to general search engine optimization tactics for websites. Additionally, because search engines have a difficult time interpreting video content, you want to include relevant on-page text with your video pages to help search engines understand what the video is about. While there are many tips and techniques for website video SEO, the following tips are essential to keep in mind:

1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc…

2)Take advantage of captions, transcripts, related links, meta tags, etc…

3) Publish all your videos within the same directory or subdomain and keep each video on its own unique URL.

4) Create and submit a video sitemap to guide the search engines to your video content.

5) Create inbound links to your video pages and encourage linking and sharing of your video content.

Whether your strategy is to drive visits to your video or to your website in general, video SEO is an effective way to leverage the power of online video. If you are interested in learning more advanced tips and techniques for either “posted” or “hosted” video content, ReelSEO is the website to visit. They are the only site completely focused on providing resources and information for Video SEO.

Good luck and much success to you and your video optimization efforts.

Before you dive further into online video, be sure to check out the internet video marketing experts at ReelSEO, the online video marketer’s guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.

categories: viral marketing,video seo,search engine optimization,seo,video search,video sharing,multimedia,internet marketing,search,webmaster,web site,business,marketing