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Posts Tagged ‘webinar how to’
Webinar How To – Increase Your Leads and Sales
Written by Stephen Beck
Wednesday, 24 March 2010 09:55
No Comments

How to run a webinar…your step-by-step guide.

To begin with, you will have to create an interesting presentation that compels your audience to act. You will want to educate your viewers, but in the end, you want them to buy your product or services.

You have to walk the fine line of giving really great content as well as asking them to DO SOMETHING at the end of your webinar. That can be visiting your website, picking up the phone or driving over for a visit.

Next, you will want to find a good webinar hosting company that can support the size of webinar your want. You have lots of options: GoToWebinar, WebEx, Adobe Connect, and a few others. You can even hire someone to run your webinar for you.

Also there are webinar “how to” courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don’t get lost. Then turn the course over to your techie person, employee, secretary or teenage kid and have them learn how to setup your webinar!

Next, you have to have a way of recording the webinar so you can show the replay. Let’s face it, not everyone will be able to attend your webinar “in person,” so you can pick up a few more sales by offering a replay.

Now here’s a million dollar tip. Always have a reason to “buy now” in your webinar. Either the sale price is expiring in 48 hours …or you only have a limited amount of appointments left …or an extra special bonus will expire at the end of the week …anything to get them to take action immediately after the webinar.

And that’s why you want them “live.” A webinar is a live event and you control when they see it and what rewards they get for taking action. That is how a webinar differs from a video they can watch any time they want. Even a webinar replay is released with the understanding that a deadline is looming right around the corner.

And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn’t buy a postcard, direct mail piece or even pick up the phone and call them.

The beauty of running a webinar is that it leaves you with folks who are “qualified.” If they have signed on for your webinar, spent 30 or 60 minutes listening, and spent time with you in follow-up, they will very likely buy your product or service.

Why not give webinars a try? They are really not too complicated to set up and can yield you big results.

Stephen Beck shows individuals and small businesses how to explode their sales using webinars! He invites you to an informative FREE weekly webinar to learn tons of tips for how to run a webinar. Hurry, these fill up fast! Lock in your place here: http://www.WildlyWealthyWebinars.com.

 
Webinar How To Tips – Host and Conduct Your Own!
Written by Stephen Beck
Tuesday, 16 March 2010 09:32
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Webinars are not as hard as they look if you know a few webinar how to tips … and they can absolutely skyrocket your online or offline business. In fact, webinars convert attendees into buyers at a rate of 10% – 30%. Got your attention? Great, then let’s see what you need to host your own profitable webinar.

The first step is to put together a dynamite powerpoint presentation. In it, you will want to keep a balance of giving enough content that your attendees feel like their time was well spent but also creating a desire to know more, even leaving some questions unanswered.

Let’s face it. You can NOT teach all there is to know about your topic in a 60-minute presentation. And your attendees can not learn all they need to know in order to be successful from a 60-minute presentation. So, you owe it to them (and yourself) to offer “continuing education” at the end of your webinar. That continuing education can be in the form of a book, a service or a home study course – whatever you are offering.

So as you create your presentation, keep this balance in mind: give great content but leave something to be desired, and that will motivate your attendees to come back.

The second step is to find a company to host your webinar, and there are lots of good ones out there to meet your particular needs. Think through exactly how you will use it. For example, if you will host lots of people (1000+) at the same time, choose to pay by the minute per each attendee.

However, if you will have fewer attendees (less than 1000) and lots of webinars per month, choose to pay a monthly flat rate. Since most of the webinar hosting companies offer almost identical options, you will pay based on the size of your webinar and frequency of use.

The third webinar how to step is inviting people to your webinars. Once you have your webinar ppt created and chosen a company to host your webinar, now you need to think about who to invite to your webinar.

The best place to start is your existing email list. But what if you don’t have an email list? Now you know better! Lucky for you there are companies that can help you build this list. If you give them your customers’ physical addresses, they can return an email list to you.

In addition to your own email list, go to forums, blogs, or even yahoo groups that cover the same topic as your webinar. After you leave meaningful feedback of some variety, invite people to your webinar in the signature of your post. You can also use facebook, twitter, Google buzz, Squidoo, and Myspace as forums to find attendees. Announce your webinar there, and consider using an online press release.

And finally, don’t forget affiliates. Your competitors and other people you do business with would be happy to send their subscribers to your webinar if there is an incentive for them. Promise them a cut of the sales for people that buy using their affiliate link. Or promise a reciprocal webinar – you will send your subscribers to their webinar if they send their subscribers to yours!

So these are the 3 essential webinar how to steps to creating and hosting your own webinars. None of it is rocket science, but do these 3 things and you will see your sales skyrocket like never before!

Stephen Beck teaches individuals and small businesses how to growtheir sales using webinars! He invites you to an amazing FREE weekly webinar to discover tons of webinar how to tips. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

 
Taking Your Product Forward With The Follow Up Tools That A Webinar Provides
Written by Stephen Beck
Saturday, 16 January 2010 09:34
No Comments

Doing follow ups after you have held a webinar is very important because there will be a few people who do not buy your product from the start, and you will want to reach out to them. With the tools that you have from a webinar, you will find this is quite easy.

You can use webinars as tools to collect valuable contact information from your participants. You will then be able to call those who did not purchase your product. If you receive a few specific questions that you are not able to answer while you are on your live webinar, you can then use these contact details as a basis to establish a one-on-one session. These people will then get top preference on my call list because I have a plausible reason for calling them. I use the call as grounds to tell that I am sorry for not being able to answer their questions while I was on a live webinar and express my willingness to answer them now. Once I am finished answering their questions, I will then see if they are interested in buying the product.

You can either have live or automated phone calls. If you are tight with time, then the best thing to do would be to record yourself and then use an automated program to make the calls for you. Once you have their contact info, you can also use a fax to get this done.

Direct mail is another communicating channel that can be used, and webinars are quite helpful when sending them. You should only send direct mail to those who are really interested in your product because it is quite expensive. The good news is that you will not have to work hard to figure out who is interested in your product because they already attended your webinar. This big step forward will make it clear to you who really has an interest in what you have to say.

After a webinar it is important to do follow up because this can prove to be more effective than any type of sales pitch. Webinars are tools that can be used to screen your contacts before any type of promotion is presented on your part. After a webinar, all of these tools are great ways of targeting people who would want to buy your product because you will know their level of interest as opposed to the general public.

Stephen Beck enjoys teaching others how to build their businesses through online webinars. Go get his free online business information at http://www.WildlyWealthyWebinars.com so that you can begin right away.