Swansea businesses continue to strive to obtain new clients or new customers but in a world of ever increasing rules and regulations pushing up costs it is now more expensive than ever to get your business noticed using traditional marketing methods.
Having said that it has now become easier to find new customers and clients if you know where to look and how to use the new mediums.
Although we consider the internet to be a recent invention it has been around commercially since the early 1990′s but it is only recently that online trading has really exploded and all Swansea businesses need a web presence if they are to compete for market share.
Why?
In the past when searching for a product or service we would have turned to our copy of Yellow Pages and looked up what we needed. For those of us with young adults or teenagers we will recognise straight away that they rarely if ever use the Yellow Pages.
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Now when we require information the majority of people will go online for a solution.
What is even more eye opening is that the Kesley Group reported that 74% of users perform local searches on the internet.
The report continued with another important statistic which was 43% of these people were actually seeking a local business to buy their goods or services.
Every Swansea business needs to understand this if it is going to evolve and compete with its marketing strategies. We as business people need to tailor our marketing to capture some of these searches before our competitors do.
When online marketing first appeared few people purchased directly as there was a lack of trust and knowledge until consumers learnt to trust themselves to purchase online.
Today millions exchange accounts every day as improved security and technology has made transactions on the net easy and reliable.
Swansea businesses need to realise that the reason people go online is they need solutions, answers to their questions. This can become a transaction when they discover your information on the web leading to them completing a purchase with a local trader.
An important fact is that Google provides Swansea businesses with opportunity to get listed for FREE!
Google understands this which is why, when a customer starts searching online, Google will identify their I.P address (computer address) and if there are local merchants available show them in the ‘ten pack’ at the top left of the page.
This is fabulous news for any local merchant especially compared to that of local newspaper advert.
Incredibly Google charges you nothing for the opportunity to display your wares, its absolutely free!
Over the years we have all used Yellow Pages, the Evening Post, The Wave, leaflet drops, banners hanging over railings and anything else we could do to get noticed and increase our customer or client base.
Now we have the advantage. More money is now spent on internet advertising than on T.V. advertising.
If you want to find out more about web design Swansea businesses can visit Ian Wilson’s site on how to choose the best website design Swanseabusinesses should use for your needs.