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Posts Tagged ‘Website Development’
Web Traffic Generation – How To Leverage WEB 2.0
Written by Paul Clarke
Tuesday, 29 June 2010 20:51
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In the “dark ages” of the internet, the gulf between information provider and internet user was a huge one.

Getting something as simple as a block of text posted on the net was something done by people with degrees in computer science and a lot of time.

Badly formatted and difficult to read web pages were the norm. Setting up a page could take many hours. Even uploading to your server via a telephone line could take several hours for even a modest site.

The there were very slow connections, a very minimal use of anti virus and a complete lack of any uniformity and structure.

I’m not talking fifty years ago either, just ten or twelve.

Of course it is all very different now. WEB 2.0 is a term used to describe the new way in which massive media and social sites actively encourage participation from all users. Adding content and forming opinions.

Facebook, Youtube, Twitter and Myspace are the leaders of a huge following pack of user friendly WEB 2.0 sites that not only allow user participation, but owe their very existence to the products that we, the end user decide to upload and participate in.

With any innovation on a scale this enormous comes the possibility to leverage it for profit. These sites attract the most enormous numbers of visitors. The potential to marketing either products or ideas on these sites is clear to all.

If you want to join in and have your say, it’s vital that you first join up as completely as possible. Fill in the user profiles, add your photo where possible.

Next, you need to make friends with people with a similar interest to yourself. Join existing groups within your chosen niche, if none exist form your own.

Finally, provide evidence of your ability. Answer questions, provide free help and information. Be an asset. If the opportunity arises you may be able to link to your own personal sites or web holdings.

Finding ethical and transparent ways to use WEB 2.0 sites to attract more internet traffic to your own sites is a quest that is well worth undertaking.

WEB 2.0 has made the internet a more open and friendly place. Finding other who share your internet, communicating and joining in has never been easier. You owe it to yourself to take part in the revolution that is WEB 2.0

With the massive increase of WEB 2.0 social sites, comes new and quick ways of gaining internet traffic to your own web pages.

 
Organic Search Engine Optimization
Written by LeAnne Parker
Friday, 12 March 2010 20:02
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The internet is a powerful medium that has developed over the past nearly two decades into a vital communication tool that allows internet based small business to communicated and offer services direction to their ideal customer, particularly if the website is properly optimized for the search engine. Organic search engine optimization (SEO) is a platform that small internet based businesses can use to build but their web presence and then also benefit from new business and site growth that comes directly through the search engines for free.

Organic search engine results are arguably the most desirable type of potential traffic coming into a new web site. That being said though, paid search advertising is also incredibly popular and does have a place in the market. These two key types of search engine results dominate all of the major search engines: Google, Bing, and Yahoo. Rather than paid adverts though, organic SEO identifies popular and high value keywords and then drives relevant and targeted traffic to your small business’ web site with the hope that targeted traffic then converts better into sales and conversions.

To further elaborate on the difference between organic and paid search engine results, it’s best to look to Google, the world’s largest. Google sorts web sites according to their content and prioritizes sites on the internet according to the most relevant keywords that suite that web site or small business. In that way, typing in a specific keyword into the search results will return two types of search results – the paid ads at the top of the results, and then the organic sites that Google has determined are relevant to the last search query.

Given the two types of search results, it seems rather obvious why your small business needs organic SEO just as much, or more, than paid adverts. Although Adsense has its place in the market, and many companies benefit from the program, every small business on the web can use the free traffic that targeted SEO brings into a site.

Another import factor to SEO is the fact that an increasingly number of sites in the global market place have cottoned on to the fact that search engine optimization is the name of the game in on the internet right now. There is a high likelihood that many other small businesses in your field are also vying for organic search engine placement and it would behoove your business to seek out relevant keywords that will drive natural traffic to you site, traffic that is primed for a conversion into a sale because they are looking for precisely what your site has to offer..

What it all comes down to is the fact that SEO is an investment just like a marketing budget – the only difference though is that the bulk of search engine optimization efforts can be done upfront, and then merely maintained on the site as your small business grows.

For small businesses in travel and tourism, the DIY SEO Services for Small Businesses provide a range of search engine optimization specific products developed by Travel Online Partners, leaders in online marketing strategies for small businesses in the travel industry.

categories: internet marketing,seo,online marketing,small business,marketing tips,website development,marketing,business

 
Small Business Search Engine Optimization
Written by Laura Parker
Tuesday, 09 February 2010 15:26
2 Comments

New small business have a lot on their plate when they initially launch a website and then attempt to learn all of the ins and outs about online marketing – including the illusive search engine optimization. All of this buzz in the industry cannot be wrong though and startup websites have an obligation to themselves to understand some of the finer points about SEO and the potential benefits

An essential first point to understand is the fact that small business hoping to make money through their sites can benefit from search engine optimization. It’s that simple. SEO is not one of the steps to online marketing that small business should leave out. Optimizing small businesses is incredibly valid because of the search engine traffic and potential clients that sites like Google and Bing bring to a site.

Small businesses and monetized blogs have a lot of potential to benefit from niche and targeted traffic from the major search engines. The real key though, and something not understood by all new companies launching into online marketing efforts, is that only targeted search traffic is actually beneficial. SEO is intended to allow your site to place in the search engine for valid keyword for which a potential client would likely search for your product or service.

Ideal search engine optimization on the other hand is intended to bring organic search traffic into your website with specific keywords that your target market is likely going to be using to find your business. SEO efforts, as a part of a total online marketing campaign, are intended to boost a site’s natural and organic placement in the search engine.

Small businesses have a lot to gain from SEO because the entire purpose of optimization is to bring in more highly targeted potential customers. In that way, both newly launching and existing companies can really focus their online marketing efforts through an effective search engine optimization campaign that focuses only on bringing in niche and targeted search traffic that is most likely looking for the products and services offered on your site.

The central point to all of this is that SEO has a lot of value for all small (and large) business operating on the Web today. There are both ethical and unethical ways to use search engine optimization, but the unethical tactics equate to spam. Ethical SEO efforts though are essentially one of the most important parts of launching a new online business. The main goal of SEO is to enhance the web presence of an company and better place that site in the search engines for a specific and niche keyword that is highly relevant to the optimized site.

Check out the affordable line of DIY SEO products for small businesses that are designed to better position your new site and maximize your online marketing efforts, particularly within the travel industry.