Last week I told you about bug fixes announced by Android as part of its May security bulletin. Well, over the weekend Samsung began releasing fixes for 27 vulnerabilities. Twenty-one of those are labeled as high severity. Handsets affected are the S9, Note 8 and S8 phones. Make sure you get them installed. Those of […]
You could make the same mistakes that I have made for years, but I am here to say that they work sporadically and there must be a very, very thirsty, parched marketplace ready and screaming your name before you hit the home run this way. It has really only happened to me thrice and because it was in rapid succession and brought in tens of millions, I ignorantly thought ( yes quite mistakenly ) that this is always how it is.
So, here is the thing that works sporadically.
Take a budget, partition it amongst your days allocated for spend, then very intelligently and craftily fling it against the wall ( Google / Facebook / Bing / 7Search ) and wait patiently for the results. As those results come in, fine-tune that budget and maybe the demographics and continue with the world class pitching — cause there is a chance that it really might work. This is partially how I sold 3 condos in Toronto for a friend a few years back.
But, I did build a site with an exact domain name and scooped up traffic that way and I did build an autoresponder list (1shoppingcart) and people called from that list. So, I added a few more pieces of the right stuff because, at that time, this is all any of the best of us knew to do.
But during the same time, I was in the office of a friend who was a Toronto based realtor and noticed that one of my mantras was on the wall or in one of the magazines, but I remember seeing it in his office.
It said: “You must touch your customer 33 times before the sale and we don’t care if you call them, whisper to them, laugh with them, laugh at them, walk their dog, dry hump them, send a b-day card ( to all members of family ), show up for their backyard barbecue, mysteriously show up at their business meetings, send them a text, send them an email, meet them in the bank, run into them at the post-office, hit them with your golf-ball, dry-hump them again with or without their dog — but touch them”.
Yeah, I swear, I saw this in his office and NEVER ever forgot one word of it. (Yes, under duress, I will admit to paraphrasing a tiny bit of that 😉 )
And Here is the Marketing Groove that works now
To do this, requires that you “cookie your potential visitor to death” ( ha ha, just one will do ) and follow them around for the next 90 days like they are a sweepstakes winner about to give away money at a bingo. But, you must have something interesting to say. Dry-humping them twice in a row isn’t actually funny nor interesting and in most jurisdictions is actually heavily frowned on. Yes, even if you do it once.
The old days we would simply retarget them with a dozen different ads. But them days are partially old.
You have to content market to them and let them see that very subtle content marketing each and every day.
Every time, they open youtube, you’re in their face.
Every time they open the local online newspaper, you are once again in their face.
When they click “like/love/funny as hell” on that super cute hilarious video then get to the end and see the prologue – that’s you again, in their face.
And have they received a retweet, pin, sms message, facebook like, review of their linkedin account from your team yet this week?
It means really committing and making a substantial effort and this is what we would teach in the course.
And here is the thing. You probably have 20 things that you want to sell to them. How do you focus on that when your focusing in this?
How do you wrap it all in together so that it looks like you aren’t trying to sell them on ANY particular widget, but trying to instead sell them on coming to you, so that you can open your jacket and show them all the goodies you must sell in the next 4 hours before police once again discover which street corner you’re once again hawking from this time.
So, thats the base structure. The magic that won’t work without this proper structure is FB intelligence.
Most of us in advertising try to use FB like we used Google or POF advertising.
I am not saying that’s stupid but …, it’s not the optimised way of using FB Advertising, but feel free to waste funds doing it that way if you really wish to because it could give you positive results.
We just don’t think those results are going to startle you much.
No, we are not giving away the secret sauce here. You will have to work a bit harder than that …
This is the start. But it takes serious commitment and for many of us who jump around from one thing to the other – the commitment is the missing ingredient.
But First a little Google Bashing – Google Webmaster tool
A lot of us google watchers, I have to tell you, simply love to bash Google. Being the ninety foot elephant, its sometimes hard to see around or thru the giant so perhaps its simply easier to just examine it closely, find a flaw and broadcast loudly and clearly for all to hear.
And there are a lot of flaws too. My pet peeve being that Google Analytics and hence the stats used by Adwords and Adsense are grossly different from my apache logs.
When Google claims I have had 2-300 unique visitors for the day, my 6 wordpress blog counters report shows an aggregate of 9-1,000 uniques and my AwStats reports which pull directly from my very accurate apache logs end up reporting up to 3,000 uniques – not returning visitors or bots.
How, pray tell, does one then reconcile google’s reported 300+ unique visitors to my much more accurate AwStats report of nearly 3,000 ?
No, its not bots or spammers, those are actually reported separately by AwStats.
You know, something just ain’t right about that. And this happens every day. That’s not a one time anomaly.
Here is a link to a very nicely done Video in which Eben Pagan gives an incredible amount of extraordinarily valuable information.
This one on youtube is good too, but the quality is not as strong as the link above.[youtube:http://www.youtube.com/v/k51vFkjtf3g]
Stop, take some time to read the hundreds of comments under the video from the first link above.
Incredible that someone can hit a topic with so much truth. This is reflected heavily in the comments below that video. Sorry, i don’t feel like borrowing it and putting it here. Do yourself a favor,
If you want to build a small but focused team, hire overachievers or those people Eben calls Drivers.
Drivers are :
- … people who can operate towards a goal fairly independently
- … people who take responsibility for both good and bad decisions
- … people who can equally lead and be lead
- … people who are results oriented vs simply doing a job
I will just stop there… Click on the link see the videos
If you find yourself in a position where you are stuck with your marketing efforts. Put a note here. Perhaps other “Drivers” and Overachievers can lend you a hand…
Keep Driving, everyone
By the affiliate marketing guy
Some guy bought a new fridge for his house. To get rid of his old fridge, he put it in his front yard and hung a sign on it saying: ‘Free to good home. You want it, you take it.’
For three days the fridge sat there without even one person looking twice at it. He eventually decided that people were too un-trusting of this deal. It looked to good to be true, so he changed the sign to read: ‘Fridge for sale $50.’
The next day someone stole it.
Caution… They Walk Among Us! (And They Vote!)
While looking at a house, my brother asked the real estate agent which direction was north because, he explained, he didn’t want the sun waking him up every morning. She asked, ‘Does the sun rise in the north?’
My brother explained that the sun rises in the east, and has for sometime.
She shook her head and said, ‘Oh, I don’t keep up with that stuff.’
They Walk Among Us! (And They Vote!)
I used to work in technical support for a 24/7 call center. One day I got a call from an individual who asked what hours the call center was open.
I told him, ‘The number you dialed is open 24 hours a day, 7 days a week.’
He responded, ‘Is that Eastern or Pacific time?’
Wanting to end the call quickly, I said, ‘Uh, Pacific’ .
They Walk Among Us! (And They Vote!)
A funny earn from home video — no not really, its just amusing[youtube:http://www.youtube.com/v/1RtNuYX1Go4]
And another one …[youtube:http://www.youtube.com/v/G4wk4C-y2Tw]
created by “No internet marketing here at all”
Find out how 4 dollars can turn into 400.