Last week I told you about bug fixes announced by Android as part of its May security bulletin. Well, over the weekend Samsung began releasing fixes for 27 vulnerabilities. Twenty-one of those are labeled as high severity. Handsets affected are the S9, Note 8 and S8 phones. Make sure you get them installed. Those of […]
Make Money Online
This isn’t going to be an article about how to make money online. I think my website trevorweir.com has hundreds of those types of articles on it already. So if you’re aim here is that you really want the truth about how this is done, check out the last paragraph on this page. Yes, that’s right, I whole heartedly give you permission to skip the entire story and just get to the making money online part.
But to be fair, you would be missing the best parts because this article is totally NOT about the make money online genre.It’s primarily about a young man named Gauher Chaudry and his two day closed room presentation at the Holiday Inn airport hotel in Toronto, two weeks ago.The topic was not make money online, but it should have been. The actual topic was about optimization of the sales funnel used in either Cost Per Action or Direct Sales online.Prior to attending the two day seminar, I would have considered myself an expert on the sales funnel optimization process simply because I have helped a number of companies to bring their cost of customer acquisition down from amounts of over a hundred dollars to more reasonably amounts like 28-35 dollars.
How to Shake the money Tree – Make Money Online
Business.ca was one such company. In a rare move, I was even able to get clients for a limousine company, enchantedlimo at the pretty ridiculously cheap price of 2.13 per lead from Google itself ( who if you are in the business of buying direct traffic from Google, tends to be quite expensive ) However, after Gauher, got into the nitty gritty of the seminar it became obvious that my knowledge while foundationally sound, was only 85% of the big picture. And if there is anything that I have learned about this make money online business is that 85 or even 90% doesn’t cut it in competitive areas.
Offline success not always translating online – Make Money Online
I have friends who are making a killing ( 5-6 million pounds annually ) selling a particular widget, but every time they attempt to take that same set of well known widgets into the online format they get to the 85th percentile and due to internal issues simply are unable to get to the 95th percentile where one is firmly in the money. So, it was with quite some interest that I listened as Gauher first went over the well known calculations that almost all make money online marketers understand. These calculations – for the uninitiated – are
- Traffic divided by Signup numbers = pre-Conversion rate
- Pre-Conversion numbers divided by Double optin Rate = Lead Generation Numbers
- Lead Generation Numbers given 100 messages across a 365 day span should convert to 1-3 USD per email value.
So, there is nothing too new to the make money online crowd in that formula. In fact, if I used acrynyms familiar to this genre such as CTR, EPM, CPM etc. the formula could be described far more succinctly. So, as I said, nothing too new in this at all.
Traffic Formula – Make Money Online
The reality of the aforementioned situation is that you spend approximately $100 for lets say 10 cent traffic and get 1000 people to your front door. Perhaps 10% of them convert to your
email list and you lose another 2% to the double optin mechanism. So, now you have a $100 spend and 8% of the 1000 visitors actually get on your email list. You now have 80 people to market to and you hope that sometime in the next year several of them will find your products or affiliate products interesting enough to make you back the $100 that you just spent on them. But if you are an online marketer using google adwords, you know that whats wrong with what I just wrote above is that you are NOT typically going to get 10 cent traffic from Google in the make money online area. The clicks from Google for this market segment are typically 1-9 dollars, not 10 cents. Even though Yahoo advertising ( now Bing ) is cheaper than Google, you will still not typically get 10 cent traffic clicks from any of these 3 search engine giants. But those of us at Gauher’s seminar in the make money online genre or who have taken Gauher’s pay per click or pay per view courses in the past, do know how to get qualified 3-5 cent clicks, so you should have been there. It wouldn’t be fair for people to spend $2-3000 flying in from all over the world to learn all that and have me spill the beans for absolutely nothing in a public blog.
Shock us Twice Over – Make Money Online
It was what Gauher said next that had even experienced big name online marketers in the crowd sitting up straight and paying significant attention. Gauher said, “What if I could show you all how to actually make money while building your list?”
Yes, Gauher said, while building the list, not waiting for several weeks or months afterwards as many of us had been doing. In truth, since I was looking elsewhere at the time this was said, the full import of it was somewhat lost on my poor brain for a few minutes.
The power of the autoresponder – make money online
Gauher, then pointed to Jonathon Von Clute, author of LPGEN2, and asked him to verify if he hadn’t in fact done something similar quite recently. Jonathon took the physical mic and took a few minutes to explain to many of us in the make money online niche, as to how he had done that. In Jonathon’s example, it appeared as if he was actually making more immediate money building the list than he was in paying for the traffic for that created the list.
That’s quite a sweet position to be in since it means that if you can get paid weekly for sales generated on 30% margins you can turn over the initial funds almost 5 times in a month.
Just to be sure that you understand this – Turning over a $1,000 traffic investment at 130% each week for 4 weeks gives you 1000*1.3*1.3*1.3*1.3 or a very healthy $2856 the first month and by month 3, the number is not far from 18,000. Lots of people in our little meeting were turning over more than triple this 18,000 on a monthly basis in the make money online genre.
Between Gauher and Jonathon, they went on to describe a truly virtuous circle where immediate cash to fuel further traffic acquisitions could be recycled. I was there with Craig, ceo of jungle-media. Craig had flown in from england and was enjoying a bit of very nippy Toronto weather, but even his eyes went quite round as Gauher began to explain the tools necessary and the business math behind the madness in this make money online niche.
Universal applicability – Make Money Online
Many of the concepts explained could have been applied to about 90% of the businesses online. A few of them bordered on being either gray hat or something that ninnies would consider to be slightly intrusive, but the results speak for themselves. Long time marketers in the make money online genre have to their intense surprise driven their sales up to 300% higher by using just one of the major technologies explained by Gauher at the seminar.
Several additional concepts were explained in detail and as a hint I can tell you that several of them involved exactly what one did or how one handled the first sets of messages in the autoresponder series. The autoresponder series is the marketing engine and some would say the lifeblood of a “make money online” methodology.
Relationship Building Thru Autoresponders – Make Money Online
For those that dont know what an autoresponder series is, it is a series of email messages that automatically go out to a user who gets on the list. Most of us quickly burn out our lists by attempting to sell to the list prior to building a relationship and there are two very contrasting thoughts about this which I won’t go into here.
I would prefer to give value and build relationships with my list prior to letting them know about the latest set of tools to aid them on their way. If a marketer in the make money online genre comes off as being pushy or simply looking out for their own interests on an ongoing basis, then subscribers slowly drop off the list or stop answering the email. See part II in this series make money online for what next happened at the TLC seminar.
Seo Without backlinking
In part 1 of this 3 part series, I expounded on the theory that Google, Yahoo, Ask, Bing and others have to walk a pretty polarized line when it comes to what results to show when a user enters a search term.
I am going to call this term, “Seo without backlinking“, my own little terminology which might be easier to the non-technical – “Getting elected without a vote”
Its well known in the political world that “He who has the most votes wins” and the most votes is simply the most people saying “Yea” at the right time. In online parlance, votes are links from other sites and when you win the vote, generally you get shown in the search listings. ( This isn’t 100% true but the world isn’t perfect and this is true enough for this particular example )
What we, who are in the “vote getting spectrum” tend to forget ( all too easily, I’m afraid ) is that Google, Bing and others owe it to the small mom and pop businesses and smaller regional manufacturers to show their sites whenever and wherever it looks like it might be the best fit for a user search. In a perfect world, the site with the most positive votes for queries in that sector should place in the top results on a very frequent basis.
This line becomes difficult for Google and others to balance due to the fact that those of us who know “how to Vote” oftentimes use many hours each day devoted to the automatic voting concept on behalf of our customers. Because of this difficulty, I am proposing that Google and others are already employing algorithms that help rankings via a type of seo without backlinking.
Seo Specialists – seo without backlinking
Each seo specialist might deal with 10-20 clients during the year and thus in certain industries or online sectors, thousands of seo specialists may be helping in the vote concept in literally 20,000 or more businesses who are getting votes that didn’t come naturally.
For these thousands of seo specialists who make their living
at getting votes, its fiendishly difficult for them to accept that Google simply doesn’t like what they are doing and wishes that they would practice their well honed craft up on a geo-orbiting space station somewhere around the far side of Neptune.
For the small town business who has no clue how to get their site to the top of the listing, there is no way that they are realistically going to even rank against even a moderately incompetent seo specialist.
They simply won’t and this is not in the best interest of the search engines. These smaller business don’t know even understand what seo is and as for seo with backlinking or without backlinks, they are pretty well clueless and they are the salt of the earth. They are probably more than 99.9% of the businesses on the web.
So, the conundrum is, what will Google do about this? For more information on seo without backlinks please read my former article.
Where is the Proof ? – Ranking without backlinks
The former article, seo without backlinks, here on this site, ranked in Google, Yahoo and Bing within 3 hours of writing it. When I say, “ranked”, I don’t mean it was merely indexed, I mean it showed up in the top 5 search places within the 3 hours mentioned.
Because this is a blog, it was on the front page of this site, which carries a significant amount of domain trust and it was also on its own page.
For more proof of search engine optimization without backlinking – check out this same article written Nov 18th, it should rank in the top 10 of Google, today for this term “seo without backlinking– Yes today, not tomorrow! I am simply that confident.
Ranking Internationally – Seo without backlinking
So, there is no doubt that a page can rank internationally on all Google Datacenters, Bing and Yahoo, sometimes in minutes and obviously without any of the backlinks that seo specialists love to tell customers that they absolutely must have.
So, again, how really did this happen and what is the mechanism that Google, Bing, Ask and other search engines use to determine what should rank and what should not.
Most of seo professionals are still crying loud and clear the mechanism is backlinks, so lets see how we resolve that.
To get to the heart of how this happened we would need to look at what I said in the former article. Most small businesses are getting websites now. Hairdressers, gas stations, mechanics, spas, etc. Perhaps as many as one in three or one in five businesses in your town have an internet presence of some sort.
Local Search – Seo without backlinking
If you have never done this before the following sequence is likely.
- Pizza ( Which will bring back some National brands )
- Pizza, Napanee ( Which will bring Pizza stores in the town )
- Pizza specials, Napanee ( Which might tell you about 2 for 1 specials in your area )
Every pizza store worth its salt that has Napanee anywhere on its website, should show up on this search and some may be advertising 2 for 1 specials if they have any sense ( and others will be dominated by national brands who don’t care to enable their local stores – ha ha )
This same logic applies to hairdressers, repair shops, auto sales etc.
When people search broadly and get the wrong results, they narrow their search.
After all, if you are in Oxford looking for a fish and chips shop, do you really want to see national brands or very well seo’d website like the over zealous “mom and pop chippy shop” who hired an seo expert in order to show up all over england, instead of their cozy little place in Wiggan.
More often than not, the answer is you are looking for things to buy or review that are near you.
When you are doing research and want the best answer globally, then Google tends to give you a few choices.
- Highly respected sites that many people have voted for, visit frequently etc.
- A few youtube videos
- Current News Feeds concerning your search phrase
- Images that have text describing your search phrase
- Review sites that are respected based on votes or backlinks
- A bunch of alternate search terms that are similar to what you just typed in
So, now we understand how many of us narrow our search down but that doesn’t really answer the question about how pages on a hairdressers site can rank in the top results of Google, Yahoo or Bing particularly if friends who vote for a page, put a link back from their facebook or twitter account without using the keywords that the hairdresser wants to be ranked on or found for.
Twitter and Facebook, like many other social sites currently use nofollow tags which in theory means that links from these sites dont pass any link love forward, but they might pass domain trust and when or if Google decides to change this, its likely that they won’t be telling us overtly.
But the truth is that mechanisms such as twitter, facebook, linkin, delicious, digg, stumbleon and other social bookmarking sites are the most available methods for the average user to express pleasure or displeasure with a particular site despite possible abuse by seo people.
The truth is: If the regional hairdresser’s site uses
- Unique titles having her town in the title, to describe her services
- Unique articles ( not copied from elsewhere )
- Her address prominently in one or more places
- Google places ( this one takes direct action but is the most obvious with the highest returns )
- And does NOT hire and seo
- And gets just one link from facebook or linkin or twitter or a local business association
Then it will be found regionally for her/his aforementioned town or city.
If you are following this discussion and want to be registered so that you can be found contact me at trevor weir ( @) gmail.com ( without the spaces )
If your business is in the US, we can apply the google yellow tag to your business listing which will give you absolutely phenomenal results.
So, we have determined that the hairdresser can be found locally without seo help.
Getting found in the serps – seo without backlinking
But would it be found county wide or statewide or province wide?
No, probably not and there isn’t a real good reason for that most times.
And would it be found nationally? … As in a search not including its town?
Again, the short answer is NO, why should a hairdresser want to be found nationally when it likely can’t offer services nationally?
Hence, seo without backlinks for businesses like this comprise only getting their website up with unique title tags, unique articles and a mention of their business address with a google local business listing.
So, lets forget local search. You have decided your junk needs to be found nationally.
Well for that my friend, you need votes and depending on the competitiveness of “your junk” you may need an awful lot of votes.
Why votes? Because a lot of votes coming back to a site as backlinks represents varying degrees of trust being conferred on the site receiving the backlinks.
This is how a new article in Wikipedia, that is quite new ( as in a few minutes old with no backlinks ) can outrank articles on other trusted sites.
The answer is because its root domain, Wikipedia or about.com or amazon.com or Ebay.com or Facebook.com has an enormous amount of backlinks pointing at it. These sites have over 80 Million backlinks, so articles put on these sites that have unique titles tend to rank extremely well on not only Google but Yahoo, Ask and other search engines.
So, we have said two contrasting things, huh?
We have stated categorically that you can rank a unique page with a unique title without backlinks.
Then we stated that some pages that rank internationally have domains that have a bunch of backlinks.
So, where is the truth? Do we need votes or don’t we ?
It is, simply in both statements. Regional stores or local businesses having websites may not need more than a few backlinks to simply show Google that they are there, in order for their pages to rank on a regional or local basis.
If however, you are an insurance company or regional ranking is simply not good enough, there are very few ways that your key pages can rank for competitive terms without a strategy that gets votes votes and more votes on an ongoing basis.
Stay tuned for part 3 of seo without backlinking and voting for yourself – is that like cheating ?
There are many advantages to starting your own home business. Not only will owning your own business allow you to be your own boss, but you also won’t have any restrictions placed on you as far as how much money you can make. Instead of being tied to a specific salary, you will have the freedom to be as profitable as you possibly can.
There are literally hundreds of different options for you to consider. Classic options include freelance writing, accounting, graphic design, web design, or childcare.
With the wondrous advancement of technology and the internet though, there is a massive increase in the number of home businesses you can participate in. It’s gotten to the point where physical location no longer matters; as long as you have a telephone and internet connection you can run a successful business.
Medical billing or transcription, public relations, and marketing consultation are other business ideas that can be very profitable, allowing you to work from home while running your own business. If you know a second language, you could also run a translation service.
Coaching via the internet has also become quite popular now, and is an exploding industry. Many people across the world are in need of business advice or life coaching, and this has become an excellent home business solution as it can be run through phone or Skype – even email is now a common tool for this business.
With the demand on education rising, a lot of parents are seeking extra tuition for their children, which has led to the rise in home tuition. You can have pupils come to your place once or twice a week.
In addition, with the emergence of webcams, you can even tutor a student online without either of you leaving your respective homes. The process of tutoring someone has never been easier and more convenient. In addition, it can be very lucrative with hourly rates ranging from twenty dollars to hundreds of dollars.
Make sure you do something you enjoy, though, as you will do better. Naturally, people have to want it, but if you love what you do, you will succeed.
The individual has been writing on business for the last six years. In addition, this author is fond of blogging about more topics, such asand .