Last week I told you about bug fixes announced by Android as part of its May security bulletin. Well, over the weekend Samsung began releasing fixes for 27 vulnerabilities. Twenty-one of those are labeled as high severity. Handsets affected are the S9, Note 8 and S8 phones. Make sure you get them installed. Those of […]
There are many advantages to starting your own home business. Not only will owning your own business allow you to be your own boss, but you also won’t have any restrictions placed on you as far as how much money you can make. Instead of being tied to a specific salary, you will have the freedom to be as profitable as you possibly can.
There are literally hundreds of different options for you to consider. Classic options include freelance writing, accounting, graphic design, web design, or childcare.
With the wondrous advancement of technology and the internet though, there is a massive increase in the number of home businesses you can participate in. It’s gotten to the point where physical location no longer matters; as long as you have a telephone and internet connection you can run a successful business.
Medical billing or transcription, public relations, and marketing consultation are other business ideas that can be very profitable, allowing you to work from home while running your own business. If you know a second language, you could also run a translation service.
Coaching via the internet has also become quite popular now, and is an exploding industry. Many people across the world are in need of business advice or life coaching, and this has become an excellent home business solution as it can be run through phone or Skype – even email is now a common tool for this business.
With the demand on education rising, a lot of parents are seeking extra tuition for their children, which has led to the rise in home tuition. You can have pupils come to your place once or twice a week.
In addition, with the emergence of webcams, you can even tutor a student online without either of you leaving your respective homes. The process of tutoring someone has never been easier and more convenient. In addition, it can be very lucrative with hourly rates ranging from twenty dollars to hundreds of dollars.
Make sure you do something you enjoy, though, as you will do better. Naturally, people have to want it, but if you love what you do, you will succeed.
The individual has been writing on business for the last six years. In addition, this author is fond of blogging about more topics, such asand .
Hey wanta hear something odd?
I went to a car auction today. While walking past the auctioneer, he made this funny joke about wouldn’t wanna make the big guy angry at me or anything. My head spun around looking for the big guy that the auctioneer was discussing publicly on his mic.
I blushed as I realized, gosh its me!
About an hour later, a 2004 Chev Impala came down the line of cars and I heard from across the large auction area that it was going for 1600. I quickly shouldered my way thru 2 lanes of cars and people to see it.
By the time I got there, a horde of people had descended on it and the bid started moving quickly upward from 1800.
I walked quickly around it and by the time I had done that, the price was 2000.
I looked in the window at the odometer and the price went to 2100
I paused 2 seconds to make a quick decision and the price went to 2200.
I started putting up my hand and the darn price went to 2300.
The auctioneer noticed my hand up, set the price at 2350, everyone looked at me and the bidding simply stopped.
The funny auctioneer tried for the next 30 seconds but no one would place another bid on the car. Finally, he made some joke about big arms frightening off the competition and stopped the bid.
So, I got this medium mileage 2004 Impala, worth about 7,000 for a mere 2350.
Wow, sometimes size does matter. lol
So, what’s the point of this?
I told a friend of mine this story and he said that would not have happened if the auction took place online. And he was right. As an online marketer, seller or buyer, you can do everything in your pajamas, without your makeup, hair piece or eye shadow. You can’t be intimidated by someone else’s physical presence, their perfume, suggestive clothing, aggressive stance or any of those other human aspects.
You have the freedom of choice and that choice is yours. To succeed or not is entirely up to you. Picking up a niche market that you believe in, doing some research on it, getting a domain name and using a cms like joomla or wordpress to quickly put up a site ( No html skills required ) then actively marketing that in similar discussion boards and other blogs is — in one runaway sentence **all you need to do**
Running an online business from home is like a dream job. Demanding, sometimes frustrating but definitely worth the reward for the 5% who figure out how to make it work.
With an online business, to get out of bed or not is entirely your choice. You can work with your computer on your lap, snuggled up nice and warm under your blankets while others are fighting snow drifts trying to get to work…
Or, and this is my favorite – Get yourself out on a beach somewhere warm, bring your laptop and try not to let your annoying Attention Deficit Syndrome get the better of you as the scantily clad bodies get between you and your view of the blue, blue water, ahhh I mean your computer screen.
Google Adwords or Yahoo Search Marketing which is better? The result may surprise you.
Overture is Yahoo’s equivalent AD display and back end management system.
In truth, Overture is now called Yahoo Search Marketing and originally was a search engine in of itself at one time. Some users may still remember it as go.com
Amongst online marketers ad agencies and others, there is this oft repeated question, “which is better ?…”
Google’s Adword or Yahoo’s Overture ad management system.
Well there is no doubt that at the moment, Google’s management system is significantly better despite Yahoo having had just as much time to get their system up and sparkling.
Significantly better… but what does this mean and if i said, significantly better, I would expect a few of you out there to say, significantly better for what and for whom.
Ahh, now we are getting down to the crux of the matter.
For straight up analysis and backend reporting, I doubt that i will get flamed ( much…) for repeating what many technical adcopy and ad agencies already know. The Google backend system is tops. In the sincerest form of flattery, it is the de facto standard and everyone and their brother who runs a search engine and is selling traffic is either attempting to emulate, reverse engineer it or using it as their benchmark in terms of the feature set and analytical tools.
So, does this mean its very, very good – this backend management system?
Well that’s an opinion and not easy to answer definitively. Google’s adwords management has benefited from an incredible amount of usage and finetuning. Google’s internal usability testing also appears to be significantly better than that of most other fortune 50 web companies. So the ad management backend has become the system to beat as a benchmark and has stayed that way for quite some time.
Many long time users who are pay per click specialists could give you a quarter dozen very valid ways of improving the Google Adword system, so it’s not perfect by any stretch of the imagination. However, it is well thought out and quite the formidable 600 pound gorilla in this arena
I digress here, but if your company sells an instant gratification product and you knew for a fact, that you rarely if ever received sales between 3pm and 7:30pm on the third Wednesday of every month, perhaps you might turn off your advertising during that time or at the least tune it down significantly. Why, then is it that Google only recently allowed you to see this, and why is it that you still need to do a highly customized report to even easily see this type of trend.
Ahhh, well, some might say, its because the search engines really did not want you to know this level of detail …
All this “shadow confusion” did, was to give room to 3rd party groups like Atlas to build a better mousetrap, ha ha.
But, does the fact, that the google adword system in general have the upper hand over Yahoo’s overture system mean that Acme’s widgets should use this in preference to Yahoo?
Most Pay per click specialists would wisely tell you as a customer.
Test them both, because experience has shown us that its a different set of customers ( demographically ) who use google vs. yahoo.
I have visited this topic once before in this blog and my results then showed that some decision makers appear to inhabit the Overture spectrum and thus several of my customers who were B2B ( Business to business ) had conversion rates on Yahoo that were more than 250% better than Google.
In contrast, a particular customer who ran limousine services seem to do so well from google that there was no persuading this guy to spend one single penny on Yahoo.
In truth, unbeknown to this customer, I tried just to see what might happen and it flopped. Overture would not convert well for this type of business.
So, the answer to this question, is still not black and white.
So, today, you’re about to say, hey buddy since you haven’t given us any really new information why bother waste our time.
Well, I am here to tell you that from November 2007 thru to June 2008, many of my Overture Results have outgunned, outrun, outmanned, outmaneuvered my google adwords by a factor of 1-300%.
After scratching my head for a while and digging around in my campaigns to find out what had gone ( wrong ) or right, i came to the conclusion that a significant number of advertisers bidding on the overture terms had simply gone away, leaving bidding at an all-time low for many of these terms.
So, where had my bidding buddies gone? Well, over to Google of course – i think, hey well i didnt go over there and really check… but what i know is that they are simply NOT in overture!
Check out the Google vs. Yahoo financials over the last quarter and see if that doesn’t bear out my theory.
Google has done such a fine job of branding that every Tom, Dick & Harry ( Apologies to Tom and Dick and Harry ) thinks that they absolutely have to be on Google.
Well, my boss says we have to be on those google ad thingies to get the first position so that’s why i am gonna do…
Well, it could also be that too many of us are tired of using the rather anemic yahoo ad management interface… and it could also be that if any of you were running ads last year this time, you would know that ads promoting retail products did extremely well while b2b business offers going into the XMas season did quite pathetically for many of us.
It could be all of these reasons, a combination or perhaps none at all, but if you are currently running overture ads and google ads, go and check your own results. Depending on the industry that you are in, you may be in for a pleasant surprise.
As of February 2008, I would certainly review moving a significant portion of my B2B advertising back to Overture simply because it appears as if the sheep have done the opposite.
And for the uninitiated, you never want to get into a bidding war with the sheep. So, the less bidders ( sheep or otherwise ) the better the chance of getting a reasonable or outright low bid for your very valuable keywords.
Btw, sheep always think that they need to be in the number position. Or sometimes its the sheep’s BOSS who thinks so, but in any case, you never want to get into a bidding war with the sheep, it just too rarely ever pays.
So, Overture/Yahoo has finally put a better management system into place and things are hopefully… looking a little better for both Yahoo and their ad customers.
As an update it appears that after Yahoo and Microsoft fell out of love, Yahoo has made a deal with Google that will give Yahoo another 450 Million annually in advertising Revenue and hands Google 80% of the ad market online.
Update on the update Nov 2009
Don’t you just love Mergers and Acquisitions ?
The deal ( Yahoo/Google ) fell through, probably due to intense lobbying pressure from not only Microsoft but any other US Senator whose own people might feel job insecurity due to the proposed Google/Yahoo deal. That’s the way the real world works and personally, I would prefer as an online marketer to have more choices.
Since the users of both systems will not necessarily migrate from one system to the other, what I wrote above still holds true.
Update on the update on the update Feb 18 2010.
Last week Yahoo sent out a **confidential* message to yahoo ad buyers informing them that yahoo and Microsoft have now got back together again – at least for search. So keep your fingers crossed, keep testing both adwords and yahoo search. Some markets still respond better to one than to the other.
And while we are on this topic. The hottest area for purcashing traffic is now either PPV ( Pay Per View ), Facebook or PlentyOfFish.
These alternatives may be considerably cheaper than either google or yahoo.