Last week I told you about bug fixes announced by Android as part of its May security bulletin. Well, over the weekend Samsung began releasing fixes for 27 vulnerabilities. Twenty-one of those are labeled as high severity. Handsets affected are the S9, Note 8 and S8 phones. Make sure you get them installed. Those of […]
You could make the same mistakes that I have made for years, but I am here to say that they work sporadically and there must be a very, very thirsty, parched marketplace ready and screaming your name before you hit the home run this way. It has really only happened to me thrice and because it was in rapid succession and brought in tens of millions, I ignorantly thought ( yes quite mistakenly ) that this is always how it is.
So, here is the thing that works sporadically.
Take a budget, partition it amongst your days allocated for spend, then very intelligently and craftily fling it against the wall ( Google / Facebook / Bing / 7Search ) and wait patiently for the results. As those results come in, fine-tune that budget and maybe the demographics and continue with the world class pitching — cause there is a chance that it really might work. This is partially how I sold 3 condos in Toronto for a friend a few years back.
But, I did build a site with an exact domain name and scooped up traffic that way and I did build an autoresponder list (1shoppingcart) and people called from that list. So, I added a few more pieces of the right stuff because, at that time, this is all any of the best of us knew to do.
But during the same time, I was in the office of a friend who was a Toronto based realtor and noticed that one of my mantras was on the wall or in one of the magazines, but I remember seeing it in his office.
It said: “You must touch your customer 33 times before the sale and we don’t care if you call them, whisper to them, laugh with them, laugh at them, walk their dog, dry hump them, send a b-day card ( to all members of family ), show up for their backyard barbecue, mysteriously show up at their business meetings, send them a text, send them an email, meet them in the bank, run into them at the post-office, hit them with your golf-ball, dry-hump them again with or without their dog — but touch them”.
Yeah, I swear, I saw this in his office and NEVER ever forgot one word of it. (Yes, under duress, I will admit to paraphrasing a tiny bit of that 😉 )
And Here is the Marketing Groove that works now
To do this, requires that you “cookie your potential visitor to death” ( ha ha, just one will do ) and follow them around for the next 90 days like they are a sweepstakes winner about to give away money at a bingo. But, you must have something interesting to say. Dry-humping them twice in a row isn’t actually funny nor interesting and in most jurisdictions is actually heavily frowned on. Yes, even if you do it once.
The old days we would simply retarget them with a dozen different ads. But them days are partially old.
You have to content market to them and let them see that very subtle content marketing each and every day.
Every time, they open youtube, you’re in their face.
Every time they open the local online newspaper, you are once again in their face.
When they click “like/love/funny as hell” on that super cute hilarious video then get to the end and see the prologue – that’s you again, in their face.
And have they received a retweet, pin, sms message, facebook like, review of their linkedin account from your team yet this week?
It means really committing and making a substantial effort and this is what we would teach in the course.
And here is the thing. You probably have 20 things that you want to sell to them. How do you focus on that when your focusing in this?
How do you wrap it all in together so that it looks like you aren’t trying to sell them on ANY particular widget, but trying to instead sell them on coming to you, so that you can open your jacket and show them all the goodies you must sell in the next 4 hours before police once again discover which street corner you’re once again hawking from this time.
So, thats the base structure. The magic that won’t work without this proper structure is FB intelligence.
Most of us in advertising try to use FB like we used Google or POF advertising.
I am not saying that’s stupid but …, it’s not the optimised way of using FB Advertising, but feel free to waste funds doing it that way if you really wish to because it could give you positive results.
We just don’t think those results are going to startle you much.
No, we are not giving away the secret sauce here. You will have to work a bit harder than that …
This is the start. But it takes serious commitment and for many of us who jump around from one thing to the other – the commitment is the missing ingredient.
9 Tips to Successful Online Marketing
First off, before we hit this online marketing stuff, let me get something off my chest and say in a totally unqualified manner – that I am a dummy. Not just an ordinary dummy in the streetwise, colloquial sense of the word, but a true 100% “el stupido” as my Italian friends would say while my Spanish friends smirk and say, see i told you.
Tailors Kids with no clothes – Online marketing secrets
You have heard the story, surely, about the emperor’s tailor who …
As promised, you have probably reached this point by following my article how to use armor piercing kewords.
It is likely that you are either running a business or thinking about running a business in which case understanding how variations on words allow you to get through the shield that we all put up can be quite important.
I could have put Michael’s video right into this page, but that wouldn’t be fair to Michael, so click your tired finger on the link below and go see it. Guaranteed its actually free.
There is no affiliate link here, it’s just a great little video.
Cool Item. Words That Make You Money
You want to truly discover the handful of hypnotic words that make you money?
The Niche market scam
Fast growing amongst the popular terminologies being thrown around by online marketers is the term Niche Market or Niche Marketing in its various forms.
It would appear to be dominating their every conversation and for good reason. It is actually where the money is.
So, to the heart of it – what is Niche Marketing ? Is it another of those over-hyped terms or does this fad have some legs?
So let’s see what it isn’t.
– It isn’t something you can buy
– It isn’t something you can make ( well not directly )
– It’s not a new job opening so don’t ask your boss for a transfer
– And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.
Niche Marketing – An example
Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.
Marketing to those that buy
– runners. Niche or not? Not
– Nike runners. Niche or not. Not (What did that surprise you?)
– Nike marathon capable running shoes. Niche or not? Feeling the sun yet ?
– cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy, yawn… So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?
Not even! You have heard this street english before right? No, I am not keeping this niche area for myself, I wouldn’t do that to you, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is still yet unproven.
The prior example was just that – an example. An niche marketing example of the narrowing market segment that a niche market might end up in. That wasn’t even close to the process used to find a niche market so please don’t jump on that phrase just consider it dead in the water, lol.
Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.
Bad Niche market Example ?
So, did I just give you a really bad Niche Market example?
It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like wordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.
If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but its not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or wordwatcher.
They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.
At this stage in online marketing, it no longer makes sense to find Niche Market products the old way. There is a list of products on my site. Have a look.
P.S. I would NOT stock or drop ship a product like that because it has no upsell whatsoever and I would have worked my butt off just to give walmart or Nike or someone like that another customer that will never come back to me.