Fast growing amongst the popular terminologies being thrown around by online marketers is the term Niche Market or Niche Marketing in its various forms.
It would appear to be dominating their every conversation and for good reason. It is actually where the money …
You can’t turn around in one of those heavily trafficked internet seminars where thousands meet to “find the cure” without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
So, for the newbies amongst us, what is niche marketing?
Perhaps its best explained by first discussing what it’s not.