Last week I told you about bug fixes announced by Android as part of its May security bulletin. Well, over the weekend Samsung began releasing fixes for 27 vulnerabilities. Twenty-one of those are labeled as high severity. Handsets affected are the S9, Note 8 and S8 phones. Make sure you get them installed. Those of […]
Seo without backlinks – Part 1
I thought I would call this article seo rockstars or seo bia*ch*s in the trenches but its not really corporate sounding you think, and who knows if some well meaning secretary won’t innocently pick this up and read it to her stiff upper lipped boss.
One day someone will write a book about the guys and gals who defined the landscape for search engine reverse engineering. I know the rather “proppa” term is search engine optimization or search engine promotion or just plain seo but the truth is that “reverse engineering” is really and truly what everyone and their scientifically inclined mother is attempting to do with the Google algorithm.
We hit position number 6 in the serps ( search engine result pages ) for the term marketing, and last week, we hit the number 2 position right behind Wikipedia for “internet marketing”. The first has an uneven competition level of 300 million plus, so my cat thinks this is quite an under-achievement. Don’t mind my cat, its rather not impressed with anything much.
So, we have decided to celebrate by basically giving away all our seo secrets. Yes, you heard and read that right. We are ready to give away the secret sauce.
Secret sauce giveaway – seo without backlinks
Our peers are just gonna freak at this but here goes. To rank near the top of the search engine and make half a quillion dollars dees is ze sauce. In a nutshell.
- Write uniquely original content and ensure that your keywords are found in your title, a few times in the article and it will help greatly if they are also in the h1,h2 and h3 tags as well as in anchor text on the page.
- The page should have no more than 3% density for the keyword phrase ( because otherwise it looks and acts and walks and talks like spam )
- If you have a wordpress blog and use a plugin like ultimate seo, you can automatically add a few links to that particular page from other internal pages by using incoming autolink anchors.
- If you have a wordpress blog and you are not sure of your onpage optimization, then use Tan’s simple but effective SeoPressor product to help you achieve a 90% or better score on the page. After you achieve your 90% score, detone the keyword phrase in the article by using synonyms where possible so that the article doesn’t end up looking like 3% spam on a certain keyword phrase. At that point, you are ignoring the seopressor score.
Astonished yet ? – seo without backlinks
OK, my friends. That’s it.
That’s usually all you need to do.
Yes, really. That’s it. Perhaps you didn’t need an seo consultant after all, lol.
Ok, so you want an explanation!
So, Why exactly does this work ?
Here it is.
What I described above is exactly what Google, Yahoo and Bing are hoping a mom and pop organization will do.
So, what about that day job that so many of us seo get paid to do late at night ?
The one that is humorously not called seo without back-linking. Ahhh, good question.
Google is hoping that there should be no such job description as a backlinker, since it’s a position that generally **contrives** to make a site look more popular than it really is.
And in Google’s perfect world, all seo specialists would find full time employment on a space station without an internet connection.
CraigsList Ad : Mom and Pop looking for seo without backlinks
How many mom and pop operations around the world will pay or even know to pay for backlinking services? Ouch, thats the wrong question.
How many Mom and Pop businesses will even know they need seo ?
Probably less than .000001% — Nobody knows this number, its just too small.
So, the point is, not withstanding the Google Page patent or Hilltop patent, since most businesses need to be seen online and will not be employing backlinking strategies, Google and other search engines must find a way to determine how uniquely relevant content should be shown to users.
Vote popularity – the Page Patent
In the past, they have generally let other users vote by counting the number of backlinks to a document or site. However, this gets abused by specialists who do nothing but vote correctly and with absolute surgical precision again and again for their commercial clients.
So, think about it, how then does Google know what to show ?
When you come up with an answer, pass it on to us and we will pass it thru to our Google representative who will probably scratch her head in puzzlement. The truth is, this problem is a major conundrum for Google.
Here, let me re-phrase the problem again.
The small town seo problem
How does Google show results for the hairdresser down the street, if that hair dresser puts up her site but focuses on being the best hairdresser and does no backlinking. Over a 6 month period perhaps 4 clients may make reference to that hairdresser’s website but certainly not using the keywords that the hairdresser would like.
And yet, this is one of the best hairdressers in town and is generally very well liked by a town that generally doesn’t even use the internet well – btw, that’s my town of 200,000 people.
And the 3 auto mechanics, 4 pizza shops, 5 chiropractors, 6 dentist offices and so forth and so forth … how exactly do they all get seen in the search results if they have few or no backlinks?
Google local business renamed to Google Places is an option, but other than this registration process, how really were these fine businesses going to be found.
Google simply has to go back to basics and hope for a well formed, well written unique piece of work that Google can then compare for category, uniqueness, regional locality amongst other factors in order to represent that business or individual in the search results.
Who gets to vote
So, what am I saying here?
… certainly not that backlinks are not important but simply that in tens of millions of cases, in order to rank Google simply hpoes to work with well formed unique pages/websites that they know could be important and have no backlinks.
Further, we are saying that the Google algorithm must therefore somehow be able to fairly reflect this non-voting anomaly even when some competitors have tens of thousands of backlinks or votes.
Other than sheer conjecture, do I have one shred of evidence to prove this?
Yesss, I do. A halloween website specialist did a live online event last year where thousands of people sat in and listened and watched as he discussed micro-sites and how his halloween sites ranked in the top 3 on google for their terms with little or no backlinks. Yes, I still have the video and no I am not putting that 90 minute monster up. You can ask the wonderful gentleman who runs microniche finder for it, but that’s as much of a hint as I am giving away.
Anthony over at NicheATM and dozens and dozens of his cohorts are putting up thousands of one page websites that have a highly strategic balance of content and they are ranking on the first page of google for their domain names which are in fact search terms. In Anthony’s video, he showed us other webmasters who had caught the trick and who were also doing the same thing.
And just so you know, they are not putting up websites for terms like “peanutbutterjellystripeddonuts” which no one is competing for but for terms in the extremely competitive insurance industry which in case you didn’t know has massive competition and adword costs in excess of 10 dollars per click.
And no, we are not advertising Anthony and his service. To the best of my knowledge nicheAtm is now closed to the public.
The point being, only that, using this particular Google loophole ( Gosh, I hate cliches ) that Google must allow in order to show mom and pop website content, tens of thousands of sites with no backlinks are sitting right up there with the big boys who have massive teams working on building networks of backlinks.
At this point, you must be asking, “Hey big shot, long winded, shiny head, forked tongue writer – have you personally done this no backlink show up in top 10 thingy yet ?”
For a quarter of a beat between heartbeats, I realized that I was dreading this question. But the answer is …
Ranking – seo without backlinks
Yes. I have 3 websites that I totally forgot to *vote* for, and 2 more left intentionally adrift. They all rank in the top 10 for their primary search terms which are their domain names.
- Two of them, related to Ardyss, are in the top 4 for terms with searches of about 2-3,000 monthly.
- Two related to auto service ( brakes, service ) are both number 1 in their region
- One related to pearl earrings is number 2 or 3 on many google datacenters
In another case,slightly different case, a minor real estate site, fly condo toronto ( no backlinks ), pushed one internal link to my primary realestate site torontocondos-forsale.com which caused the latter to rank in the top 3 for fly condo toronto. This latter is an instance of the micro-sites methodology which for the most part really doesn’t represent typical link building either. But it does illustrate the “Power of One”. Ok, that just sounded classic, so i threw it in there, but truthfully 1 backlink is not backlinking.
I know those are not howls of protest that I am hearing from my seo peers !
Update – seo without backlinks – exactly 1 week later
This article entitled Rockstars Seo without backlinks ranked in the top 5 on 5 major search engines sometimes within the first 3 hours. After 72 hours, Google started ranking the excerpt of this article which is on the front page of the site over the actual article itself. The effect of that is that the front blog page of the site does not use “seo without backlinks” as its title and the article slid from position 3 and 4 and 8 on the 5 search engines to page 2 on google and page 2 on bing.
The reason that this happened is that the front page of most websites carry an enormous amount of domain trust and usually have the best page rank of the site since most linking structures on the site point back to *Home* which is the front page.
The answer to this would be to either take the Excerpt of the seo without backlinks article off of the front page ( which for purely idiotic testing reasons I am not about to do ) or use backlinks to prop up the status of the desired page.
I am not about to use backlinks from other sites on an article that claims boldly to be about ranking without backlinks ( as that would defeat the purpose right ? ) however, as I mentioned above the ultimate seo plugin does allow backlinks from within your OWN site. It can take a few days for the search engines to see that but it does work. So, “Rockstars seo without backlinks” has dropped to page two, but I will update this in 72 hours and let you know what happens when internal links start kicking in.
Trevor Weir – Article RockStar, seo without backlinks
Tags, seo, search engine optimization,backlinking,seo without backlinks,seo strategies,search engine optimization no backlinks
But First a little Google Bashing – Google Webmaster tool
A lot of us google watchers, I have to tell you, simply love to bash Google. Being the ninety foot elephant, its sometimes hard to see around or thru the giant so perhaps its simply easier to just examine it closely, find a flaw and broadcast loudly and clearly for all to hear.
And there are a lot of flaws too. My pet peeve being that Google Analytics and hence the stats used by Adwords and Adsense are grossly different from my apache logs.
When Google claims I have had 2-300 unique visitors for the day, my 6 wordpress blog counters report shows an aggregate of 9-1,000 uniques and my AwStats reports which pull directly from my very accurate apache logs end up reporting up to 3,000 uniques – not returning visitors or bots.
How, pray tell, does one then reconcile google’s reported 300+ unique visitors to my much more accurate AwStats report of nearly 3,000 ?
No, its not bots or spammers, those are actually reported separately by AwStats.
You know, something just ain’t right about that. And this happens every day. That’s not a one time anomaly.
By the affiliate marketing guy
Some guy bought a new fridge for his house. To get rid of his old fridge, he put it in his front yard and hung a sign on it saying: ‘Free to good home. You want it, you take it.’
For three days the fridge sat there without even one person looking twice at it. He eventually decided that people were too un-trusting of this deal. It looked to good to be true, so he changed the sign to read: ‘Fridge for sale $50.’
The next day someone stole it.
Caution… They Walk Among Us! (And They Vote!)
While looking at a house, my brother asked the real estate agent which direction was north because, he explained, he didn’t want the sun waking him up every morning. She asked, ‘Does the sun rise in the north?’
My brother explained that the sun rises in the east, and has for sometime.
She shook her head and said, ‘Oh, I don’t keep up with that stuff.’
They Walk Among Us! (And They Vote!)
I used to work in technical support for a 24/7 call center. One day I got a call from an individual who asked what hours the call center was open.
I told him, ‘The number you dialed is open 24 hours a day, 7 days a week.’
He responded, ‘Is that Eastern or Pacific time?’
Wanting to end the call quickly, I said, ‘Uh, Pacific’ .
They Walk Among Us! (And They Vote!)
A funny earn from home video — no not really, its just amusing[youtube:http://www.youtube.com/v/1RtNuYX1Go4]
And another one …[youtube:http://www.youtube.com/v/G4wk4C-y2Tw]
created by “No internet marketing here at all”
Find out how 4 dollars can turn into 400.
Google Adwords or Yahoo Search Marketing which is better? The result may surprise you.
Overture is Yahoo’s equivalent AD display and back end management system.
In truth, Overture is now called Yahoo Search Marketing and originally was a search engine in of itself at one time. Some users may still remember it as go.com
Amongst online marketers ad agencies and others, there is this oft repeated question, “which is better ?…”
Google’s Adword or Yahoo’s Overture ad management system.
Well there is no doubt that at the moment, Google’s management system is significantly better despite Yahoo having had just as much time to get their system up and sparkling.
Significantly better… but what does this mean and if i said, significantly better, I would expect a few of you out there to say, significantly better for what and for whom.
Ahh, now we are getting down to the crux of the matter.
For straight up analysis and backend reporting, I doubt that i will get flamed ( much…) for repeating what many technical adcopy and ad agencies already know. The Google backend system is tops. In the sincerest form of flattery, it is the de facto standard and everyone and their brother who runs a search engine and is selling traffic is either attempting to emulate, reverse engineer it or using it as their benchmark in terms of the feature set and analytical tools.
So, does this mean its very, very good – this backend management system?
Well that’s an opinion and not easy to answer definitively. Google’s adwords management has benefited from an incredible amount of usage and finetuning. Google’s internal usability testing also appears to be significantly better than that of most other fortune 50 web companies. So the ad management backend has become the system to beat as a benchmark and has stayed that way for quite some time.
Many long time users who are pay per click specialists could give you a quarter dozen very valid ways of improving the Google Adword system, so it’s not perfect by any stretch of the imagination. However, it is well thought out and quite the formidable 600 pound gorilla in this arena
I digress here, but if your company sells an instant gratification product and you knew for a fact, that you rarely if ever received sales between 3pm and 7:30pm on the third Wednesday of every month, perhaps you might turn off your advertising during that time or at the least tune it down significantly. Why, then is it that Google only recently allowed you to see this, and why is it that you still need to do a highly customized report to even easily see this type of trend.
Ahhh, well, some might say, its because the search engines really did not want you to know this level of detail …
All this “shadow confusion” did, was to give room to 3rd party groups like Atlas to build a better mousetrap, ha ha.
But, does the fact, that the google adword system in general have the upper hand over Yahoo’s overture system mean that Acme’s widgets should use this in preference to Yahoo?
Most Pay per click specialists would wisely tell you as a customer.
Test them both, because experience has shown us that its a different set of customers ( demographically ) who use google vs. yahoo.
I have visited this topic once before in this blog and my results then showed that some decision makers appear to inhabit the Overture spectrum and thus several of my customers who were B2B ( Business to business ) had conversion rates on Yahoo that were more than 250% better than Google.
In contrast, a particular customer who ran limousine services seem to do so well from google that there was no persuading this guy to spend one single penny on Yahoo.
In truth, unbeknown to this customer, I tried just to see what might happen and it flopped. Overture would not convert well for this type of business.
So, the answer to this question, is still not black and white.
So, today, you’re about to say, hey buddy since you haven’t given us any really new information why bother waste our time.
Well, I am here to tell you that from November 2007 thru to June 2008, many of my Overture Results have outgunned, outrun, outmanned, outmaneuvered my google adwords by a factor of 1-300%.
After scratching my head for a while and digging around in my campaigns to find out what had gone ( wrong ) or right, i came to the conclusion that a significant number of advertisers bidding on the overture terms had simply gone away, leaving bidding at an all-time low for many of these terms.
So, where had my bidding buddies gone? Well, over to Google of course – i think, hey well i didnt go over there and really check… but what i know is that they are simply NOT in overture!
Check out the Google vs. Yahoo financials over the last quarter and see if that doesn’t bear out my theory.
Google has done such a fine job of branding that every Tom, Dick & Harry ( Apologies to Tom and Dick and Harry ) thinks that they absolutely have to be on Google.
Well, my boss says we have to be on those google ad thingies to get the first position so that’s why i am gonna do…
Well, it could also be that too many of us are tired of using the rather anemic yahoo ad management interface… and it could also be that if any of you were running ads last year this time, you would know that ads promoting retail products did extremely well while b2b business offers going into the XMas season did quite pathetically for many of us.
It could be all of these reasons, a combination or perhaps none at all, but if you are currently running overture ads and google ads, go and check your own results. Depending on the industry that you are in, you may be in for a pleasant surprise.
As of February 2008, I would certainly review moving a significant portion of my B2B advertising back to Overture simply because it appears as if the sheep have done the opposite.
And for the uninitiated, you never want to get into a bidding war with the sheep. So, the less bidders ( sheep or otherwise ) the better the chance of getting a reasonable or outright low bid for your very valuable keywords.
Btw, sheep always think that they need to be in the number position. Or sometimes its the sheep’s BOSS who thinks so, but in any case, you never want to get into a bidding war with the sheep, it just too rarely ever pays.
So, Overture/Yahoo has finally put a better management system into place and things are hopefully… looking a little better for both Yahoo and their ad customers.
As an update it appears that after Yahoo and Microsoft fell out of love, Yahoo has made a deal with Google that will give Yahoo another 450 Million annually in advertising Revenue and hands Google 80% of the ad market online.
Update on the update Nov 2009
Don’t you just love Mergers and Acquisitions ?
The deal ( Yahoo/Google ) fell through, probably due to intense lobbying pressure from not only Microsoft but any other US Senator whose own people might feel job insecurity due to the proposed Google/Yahoo deal. That’s the way the real world works and personally, I would prefer as an online marketer to have more choices.
Since the users of both systems will not necessarily migrate from one system to the other, what I wrote above still holds true.
Update on the update on the update Feb 18 2010.
Last week Yahoo sent out a **confidential* message to yahoo ad buyers informing them that yahoo and Microsoft have now got back together again – at least for search. So keep your fingers crossed, keep testing both adwords and yahoo search. Some markets still respond better to one than to the other.
And while we are on this topic. The hottest area for purcashing traffic is now either PPV ( Pay Per View ), Facebook or PlentyOfFish.
These alternatives may be considerably cheaper than either google or yahoo.